Recent Atkins News
Superior Weight Loss and Cardiovascular Risk Factor Reduction with Atkins-Type Low-Carb Diet Vs. Low-Fat Diet
DENVER (September 2, 2014) – The Annals of Internal Medicine just published results of a National Institutes of Health (NIH) trial titled “Effects of low-carbohydrate and low-fat diets,” in which a low-carbohydrate diet was found to be more effective both for weight loss and cardiovascular risk factor reduction than the low-fat diet. Participants in this Read More
Atkins™ Introduces Convenient And Healthy Breakfast Sandwiches For Mornings On-The-Go
DENVER, June 26, 2014 — Mornings just got more delicious and a little easier, with new healthy options for a satisfying breakfast on-the-go.Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins Breakfast Sandwiches, the first and only line of indulgent, breakfast sandwiches with only 5g net carbs that are Read More
Simplified Diet Book The New Atkins Made Easy Offers Easy Jumpstart Weight Loss For A New Year, New You
DENVER, CO – January 8, 2014 – Just in time to give resolutions a healthy boost, a new, simplified take on the original low-carb diet has hit bookstore shelves. Atkins Nutritionals, Inc., a leader in the weight-management category, introduces The New Atkins Made Easy: A Faster, Simpler Way to Shed Weight and Feel Great — Read More
Sweden Shifts National Dietary Guidance on Eating–Steers Toward Low-Carb, Low-Glycemic Food Recommendations
DENVER, CO – October 23, 2013 – Sweden has become the first western nation to recommend a lower-carbohydrate higher-fat, diet – in alignment with the Atkins™ approach to eating – as part of an effort to reduce the national prevalence of obesity, diabetes, and to improve markers of heart health. This bold move stems from Read More
Low-Carb Snacking Gets a Bite-Sized Twist with New Atkins Candies
DENVER, Colo. –September 10, 2013– Low-carb dieters now have an even sweeter way to melt off the pounds. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Candies, an indulgent line of bite-sized snacks that will be available nationwide beginning October 2013. Offering chocolate-covered peanuts and candy-coated chocolate bites, Read More
New Entrees Added to Atkins Frozen Meals Line
DENVER, Colo. –June 10, 2013– Just in time for bikini season, low-carb enthusiasts now have even more options for eating on-the-go this summer. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the introduction of three new entrees to its current line of indulgent, great-tasting frozen meals. Featuring whole food ingredients, such as Read More
Atkins Issues Call for Entries in Vegetarian Contest
Denver, CO – (April 30, 2013) – Living a vegetarian or vegan lifestyle often means limiting your eating options, especially when dieting. The Atkins Diet™ gives non-meat eaters the option tolose weight while enjoying the food they love and win big in the process. Atkins is calling all vegetarians, pescatarians and vegans to enter the Read More
New Research Demonstrates a Diet Rich in Healthy Fats Is Good for Your Heart, Beating Out LF Diets
DENVER- February 28, 2013 – A new study showcases that low-fat diets might not be the best diets for reducing the incidence of major cardiovascular events. A recently published study in The New England Journal of Medicine demonstrates that those that followed a Mediterranean diet, one rich in olive oil, nuts, beans, fish, fruits and Read More
New Meta-Analysis Demonstrates the Benefits of a Low-Carb Diet, like the Atkins Diet, in the Management of Type 2 Diabetes
DENVER- February 26, 2013 – A recently published meta-analysis in the American Journal of Clinical Nutrition reviewed 20 randomized control trials on the effect of various diets on glycemic control, lipids and weight loss in individuals with type 2 diabetes. The results found that a low-carb diet, like the Atkins Diet™, showed greater improvements in Read More
Joseph E. Scalzo Named President and Chief Executive Officer of Atkins Nutritionals, Inc.
DENVER, CO., Feb. 14, 2013 — Atkins Nutritionals, Inc., a leader in the weight management category, today announced that Joseph E. Scalzo has joined the company as president and chief executive officer. Mr. Scalzo assumes the leadership of Atkins Nutritionals after 25 years of experience at major consumer product and beverage companies and will report Read More
Atkins Nutritionals, Inc. Launches New Mobile App
DENVER, CO – December 11, 2012 – Atkins Nutritionals, Inc. (www.Atkins.com), a leader in the weight management category, today announced the launch of its new Atkins Carb Tracker App. The free mobile application for Atkins™ dieters features comprehensive tools including a robust food search, daily meal planner, progress tracker, dining-out guide with restaurant finder as Read More
Atkins Introduces Deliciously Different Low-Carb Meals to the Freezer Aisle
DENVER, CO. –December 6, 2012– Low-carb enthusiasts can toss their long shopping lists and put away their pots and pans. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Frozen Meals, the first and only line of indulgent low-carb entrées that will be available nationwide beginning January 2013. The Read More
New Study Demonstrates that a Lower Carb and Lower Sugar Diet Reduces the Risk of Cognitive Impairment
DENVER- October 23, 2012 – A recent study funded by the National Institute on Aging from the Mayo Clinic and published in the Journal of Alzheimer’s Disease has found that people 70 and older who eat food high in carbohydrates have nearly four times the risk of developing mild cognitive impairment, and the danger also Read More
New International Study Demonstrates the Power of Low-Carb Diets In the Fight Against Diabetes
Denver, CO – October 1, 2012 – The World Health Organization estimates that approximately 170 million people worldwide have diabetes and this figure is expected to more than double by 2030. A new international study published in the October issue of the medical journal Nutrition, compared low-carb with low-calorie diets in obese and diabetic patients Read More
Atkins Nutritionals, Inc, Names All-Star Competition Winners
DENVER, CO. – September 25, 2012 – For one devoted dieter, losing weight has meant more than just gaining self-esteem — she’s won the trip of a lifetime and a chance to meet Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk,” and the new AtkinsTM celebrity ambassador. Atkins Nutritionals, Inc., a leader in Read More
Celebrity Host Sharon Osbourne Begins Weight Loss Journey With Atkins
NEW YORK – September 11, 2012 – Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk,” will be the new celebrity ambassador for the brand. As she nears her 60thbirthday, the candid talk show host has committed to taking her health more Read More
Atkins demands a retraction of statements published by British Medical Journal in a recent study
Denver, CO – June 27, 2012 – Atkins Nutritionals Inc. has requested that the British Medical Journal (BMJ) retract its false and misleading statement that, according to a recent Swedish study, an “Atkins-style” diet is to blame for increased risk of cardiovascular disease among a specific female population in Sweden. The study itself never mentioned Read More
Atkins Survey Finds Americans Are Confused About Carbohydrates
DENVER, May 8, 2012 /PRNewswire/ — Mindless eating and carb confusion continue to plague American waistlines. Atkins Nutritionals, Inc., a leader in the weight-management category, today announced findings from the Atkins™ Carb Index Survey. The study uncovered that Americans typically do not monitor what is on their plates, with close to six in ten confessing Read More
New Study Shows the Positive Effect of Low-Carb Diets
DENVER- March 14, 2012 – A just-released study from Johns Hopkins University has found that dieters that followed a low-carb diet like the Atkins Diet™, shed more weight than those on a low-fat diet –10 lbs. more in six months – and that the low-carb group lost more abdominal fat overall. A key finding was Read More
New Study Demonstrates That A Low-Carb Diet, Like The Atkins Diet, Reduces The Risk For Heart Disease, Reduces Inflammation
DENVER- November 12, 2012 – A just-released study by researchers at Johns Hopkins Medicine shows that when overweight or obese people lose weight, such as with the Atkins Diet™, they can have a significant reduction in inflammation (a key marker for heart disease) throughout their body, as measured by three common markers. The study also Read More
Atkins Diet Plan Ideal for Those with Fat Preference Gene
DENVER, Feb. 13, 2012 — According to a new study the preference for fatty foods has a genetic basis, and those with certain forms of the CD36 gene may like high-fat foods more than those who have other forms of this gene. The results may help explain why some people struggle when placed on a Read More
Atkins Nutritionals Inc. Retains MWW Group as Agency of Record
NEW YORK – February 2, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Atkins Nutritionals, Inc., (www.atkins.com) as the company’s public relations agency of record. MWW Group will leverage its expertise in the health and wellness category to reintroduce the Read More
Atkins Nutritionals, Inc. And Celebrity Chef And New Mom Donatella Arpaia Host The Launch Of “The New Atkins For A New You Cookbook” In New York City
January 19, 2012 – New York, NY – Atkins™, the original and leading low-carb weight loss plan based on an extensive scientific body of research, in partnership with celebrity chef, restaurateur and new mother, Donatella Arpaia, today hosted a luncheon in New York City to launch the cookbook, “The New Atkins for a New You Read More
Atkins Nutritionals Announces the Re-Launch of Atkins.com and an Enhanced, Free Digital Community Resource Center for Dieters
DENVER, December 29, 2011 – Just in time for New Year’s resolutions, Atkins Nutritionals, Inc. (“Atkins™”) has re-launched Atkins.com and their free online community resource center offering millions of registered community members even more customizable online tools and support at their fingertips. Atkins is the original and leading low-carb weight loss plan that provides scientifically Read More
The New Atkins for a New You cookbook
The 2010 bestseller The New Atkins for a New You introduced a healthier, fresher, and easier way to lose and maintain weight through a low-carb lifestyle—and dieters all over the world ate it up! After more than thirty weeks on the New York Times bestseller list and nearly half a million copies in print, sales Read More
Atkins Nutritionals names first diet Superstar Grand Prize Winner
Atkins Nutritionals Inc. (“Atkins™”) has named Florida resident, Cheryl Lynn Wolf, as Atkins’ first Success Story Superstar Grand Prize Winner. Cheryl’s winning entry detailed how she lost 50 pounds in three months by utilizing Atkins’ array of free online tools and delicious products to embrace her new low-carb lifestyle. “The numbers on the scale don’t Read More
Atkins diet Beach Body Survey reports big bellies have self-conscious Americans taking cover
DENVER, Aug. 2, 2011 /PRNewswire/ —Atkins Nutritionals, Inc. (“Atkins™”) today released results from its first annual Beach Body Survey. The results show both men and women lack self-confidence while wearing swimsuits, as over three-quarters (77%) of Americans admit they typically wear something, such as a t-shirt or towel, over their bathing suit at a pool Read More
Dukan Diet, where is the science?
DENVER, CO. (March 22, 2011) – A spate of recent media coverage on the new Dukan Diet positions it as inspired by or a variation of the Atkins Diet™. But Atkins Nutritionals, Inc., wants you to know there is no legitimate comparison between the two approaches. Where is the Science?Atkins Nutritionals is aware of no Read More
Getting off the diet rollercoaster is easy, fast and free with Atkins
DENVER, CO. (January 4, 2011) – Atkins™ Nutritionals, Inc., with its market-leading, weight-management products, introduced a new multi-platform marketing campaign to help consumers interested in quick weight loss or a healthy way of eating that will satisfy them for a lifetime. Centered around a free Weight Loss Kit introducing consumers to the approach, the campaign Read More
In U.S. News diet rankings, look closer at Atkins
DENVER, June 7, 2011 /PRNewswire/ — Atkins Nutritionals, Inc. is pleased to have the Atkins Diet™ included in the U.S. News Media Group “Best Diets” rankings. We believe, however – and contrary to the published ratings – that the Atkins Diet has repeatedly demonstrated its effectiveness for diabetes and heart health management, as evidenced by Read More
Indiana resident crowned first Atkins diet superstar
DENVER, July 19, 2011 /PRNewswire/ — Atkins Nutritionals, Inc. (“Atkins®”) has namedIndiana resident, Meghan Cook, a 30 year-old nurse, wife and mother, as Atkins’ first Success Story Superstar. Meghan’s winning entry detailed how a family photo of her at 220 pounds motivated her to lose 82 pounds on the Atkins Diet™. Her weight loss encouraged Read More
Modified Atkins diet shows promise as treatment for epileptic children in Indian clinical trial
Atkins Nutritionals, Inc. is pleased to distribute the results of the recent clinical trial in Indiawhich demonstrated the effectiveness of a modified Atkins Diet™ in treating infantile spasms, a form of epilepsy, in affected children. The study, published in Seizure: The European Journal of Epilepsy (2011), was conducted at the leading Department of Pediatrics, All Read More
New low-carb breakfast-inspired flavors added to Atkins Nutritionals’ popular Day Break
DENVER, CO. (April 12, 2011) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management products, has introduced six new Day Break products in morning flavors consumers love: the first and only ready-to-drink, low carb breakfast shake featuring resealable twist-off cap technology, soft baked breakfast squares, and a tasty new morning snack bar. These new low-sugar Read More
Sugar in your diet: not so sweet
DENVER, April 15, 2011 /PRNewswire/ — There’s nothing sweet about sugar when it comes to your weight— and health. As long as you’re consuming lots of the sweet stuff, your body has difficulty burning your own body fat for energy, the crux of the Atkins Diet™. Furthermore, as outlined by science journalist Gary Taubes in Read More
Atkins CEO Monty Sharma appears on the Fox Business network
Atkins CEO Monty Sharma talks with Neil Cavuto of the Fox Business Network about the success of the new simplified and flexible Atkins Diet based on the new book The New Atkins for a New You Read More
Atkins diet used in a study that found low-carb diets improved heart health as reported in annals of internal medicine
DENVER, CO. (August 4, 2010) – Atkins™ Nutritionals, Inc. (“Atkins”) applauds the study conducted by Temple University’s Center for Obesity Research and Education, which was funded by the National Institutes of Health and published in the August 3, 2010, issue of Annals of Internal Medicine. The study concludes that a low-carbohydrate diet is associated with Read More
Atkins Nutritionals celebrates low-carb success with bestselling book
DENVER, CO. (May 13, 2010) – Since its release on March 1, 2010, Atkins Nutritionals, Inc.’s (“Atkins™”) newest book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great (Fireside) by Dr. Eric C. Westman, Dr. Stephen D. Phinney and Dr. Jeff S. Volek, has held a place on Read More
Atkins Nutritionals gives consumers more ways to start the year right
DENVER, CO. (January 4, 2010) – Atkins Nutritionals Inc. (“Atkins™”), a market-leading weight-management company, will start 2010 with a robust, multimillion dollar, yearlong marketing campaign that takes direct aim at its closest competitors while strengthening its social media presence. Atkins will further fortify its place as a leading diet company in March 2010 when the Read More
Conclusions flawed in comparison of animal- and plant-based “low-carbohydrate” diets
DENVER, CO. (September 6, 2010) – Headlines make news, but don’t read too much into current headlines about a recent study titled “Low-Carbohydrate Diets and All-Cause and Cause-Specific Mortality,” published in the September 7, 2010, issue of Annals of Internal Medicine.. Although the headlines may say the study suggests that long-term adherence to a low-carb Read More
Atkins introduces six ways to shape up with tasty and convenient new products
DENVER, CO. (October 1, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break™ and Endulge™ product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious Read More
Atkins Nutritionals, Inc. believes study citing better feelings of well-being with a low fat diet offers key lessons on managing low carb diets
DENVER, CO. (November 11, 2009) – A recent Archives of Internal Medicine study by Grant D. Brinkworth et al. assessed changes in mood for dieters on either a low fat or low carbohydrate diet. Study authors concluded that throughout a year of dieting, a low fat plan improved overall feelings of well-being versus a low Read More
Win with Atkins!
DENVER, CO. (September 1, 2009) – Calling all cooks! Starting today, September 1, Atkins Nutritionals Inc. (“Atkins™”) will accept original recipe submissions that use the new Atkins Cuisine™ Penne Pasta or All Purpose Baking Mix in a great new way. The “Win with Atkins Cuisine™” contest runs through Wednesday, September 30, 2009. Atkins community members Read More
Bread, pancakes and pasta on Atkins? Yes, that’s right!
DENVER, CO. (July 13, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking Read More
Atkins goes a deeper shade of green
DENVER, CO. (April 21, 2009) – Atkins Nutritionals, Inc. (“Atkins”) has aggressively sought to make the packaging for its popular snack bars and shakes more eco-friendly. Atkins has improved its green packaging profile by choosing a snack bar carton manufacturer that supports wind power through the purchase of carbon offsets. In addition, the snack bar Read More
Atkins Nutritionals participates in voluntary peanut recall
DENVER, CO. (January 31, 2009) – On January 20, Atkins Nutritionals, Inc. (Atkins) announced that none of its products were affected by the widely publicized recall of peanut butter and peanut paste processed at the Blakely, Georgia facility of Peanut Corporation of America (PCA), and linked to an outbreak of Salmonella related complaints and illnesses. Read More
Results of a two-year study published in The New England Journal of Medicine report more effective results in weight loss and cholesterol profiles in the low carbohydrate diet when compared to the low-fat diet and mediterranean diet
DENVER (July 17, 2008) – The results of a two-year study, released today in The New England Journal of Medicine, comparing a low-carbohydrate diet like the Atkins Nutritional Approach™ with Mediterranean and low-fat diets, found that low-carbohydrate diets are more effective in achieving weight loss than the other diets, and supported cardiovascular health with favorable Read More
Atkins started a diet revolution – now the company is doing it again through science, new products and a new mantra: “Sweet. Sexy. Science.”
DENVER (May 29, 2008) –Atkins™, the name that turned the nutrition world on its head and sparked the biggest single shift in American eating habits with its advocacy of reduced levels of refined carbohydrates and sugars, continues to affect American eating habits today. In fact, according to study findings, 44 percent of adults continue to Read More
Dispelling the myths about the Atkins diet
Atkins Nutritionals Inc., a leading player in the weight-loss industry, offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and sugars and encourages the consumption of lean protein, high fiber, vegetables, fruits and good fats. Backed by scientific Read More
ATKINS NUTRITIONALS INCORPORATED: The Name that Forever Changed the Diet Industry is Set to Lead the Weight Management Category Again
When the Journal of the American Medical Association ranked the Atkins™ plan as the #1 approach for overall weight loss in a 2007 NIH funded study, the announcement marked the storied turnaround and comeback of one of the diet industries most powerful and controversial names. The results of a two-year study, released on July 17th, Read More