Atkins News

Atkins™ Introduces Convenient And Healthy Breakfast Sandwiches For Mornings On-The-Go

DENVER, June 26, 2014 — Mornings just got more delicious and a little easier, with new healthy options for a satisfying breakfast on-the-go.Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins Breakfast Sandwiches, the first and only line of indulgent, breakfast sandwiches with only 5g net carbs that are now available nationwide. The four new convenient varieties were developed for consumers to enjoy easy, wholesome options for breakfast. Each variety has a focus on exceptional taste that includes satisfying Atkins-friendly ingredients like custom English muffins, real eggs, cheeses, and premium meats.

“After the success of our Frozen Meal line, we found that consumers were enjoying the ease and simplicity, but were still searching for other whole food and traditional breakfast options for mornings on-the-go,” said Scott Parker, chief marketing officer at Atkins Nutritionals, Inc. “Atkins Breakfast Sandwiches offer people who are accustomed to homemade breakfasts, a convenient and satisfying solution to help facilitate weight loss as well as encourage a healthy start to the day.”

The product line-up, appropriate for all Atkins Diet phases, features favorite breakfast sandwich varieties so followers can indulge while they satisfy cravings and stay fuller longer. Atkins Breakfast Sandwiches are prepared on a tasty, low-carb English muffin. Each sandwich is a satiating 230-340 calories and contains only five grams of Net Carbs.

The four new, delicious varieties are:

  • Sausage with Egg and Cheese
  • Canadian Bacon with Egg and Cheese
  • Bacon with Egg and Cheese
  • Sausage with Egg

Backed by more than 80 independent published studies demonstrating safety and effectiveness, the Atkins Diet is a powerful four-phase weight loss program based on all food groups. Atkins Breakfast Sandwiches are convenient solutions for busy schedules, and help dieters stay on track to meet and maintain weight loss goals even when they do not have time to cook. Closely aligned with the nutrition principles of the Atkins Diet, the new Atkins Breakfast Sandwiches are available nationwide and will have a $3.99 MSRP.

About The Atkins DietAtkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting

About Atkins Nutritionals, Inc.Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ three product lines: Advantage®, Day Break™, and Endulge™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online and in more than 50,000 locations throughout the U.S. and internationally. For more information, visit