Skip To Main Content

COVID-19 Updates and Resources. Learn More

loader wheel

Keto – The Atkins® Way

Atkins 20®* and Atkins 40® are ketogenic diets that allow you to live a little, with personalization, greater flexibility and provide a long term plan for getting healthy and staying healthy.

Get Started

We understand how the keto diet works and have over 40 years of experience getting people into fat-burning ketosis with more food choices and a greater balance of macronutrients—ultimately, it’s a more realistic approach to classic keto. Learn more about the benefits of a flexible Atkins® ketogenic diet.

How Does Keto Work?

Ketogenic diets are low in carbs and high in fat. This combination reroutes your metabolism to burn fat—instead of carbs and sugar—for fuel, which reduces fat stores in the body and encourages more efficient weight loss.

What is Atkins Keto?

Whereas a classic keto diet requires strict monitoring—and sometimes medical supervision—Atkins keto diets like Atkins 20®* and Atkins 40® have more flexibility with the same benefits. Our plans emphasize optimal servings of protein, in addition to healthy fats and low carb foods, to maintain muscle mass and keep you feeling full, not restricted. And, since there’s more room for protein, you’ll have more food options to choose from and enjoy. On Atkins, you’ll stay on track to reach your weight goals with a variety of food choices, greater nutritional balance, and less rigidity.

Complex infographic, screen reader only information to follow

Atkins is a ketogenic diet. A ketogenic diet is low in carbs and high in fat. But, Atkins is a more flexible ketogenic diet. The goal of a ketogenic diet is to achieve ketosis. Orange vector illustration of a burning stopwatch. When your metabolism starts to burn fat for fuel, instead of carbs and sugar, your body loses weight more efficiently. The "classic" ketogenic diet — or keto diet — was developed to treat epilepsy. Traditionally, it's extremely strict and should be done only under medical supervision. [Footnote citation: Nelms, M., Sucher, K., Lacy, K., Roth, S.L.. Nutrition Therapy & Pathophysiology; 2nd edition (2011). Wadsworth] How is Atkins better? Orange vector illustration of broccoli, meat, and cheese. On Atkins you get more food choices and eat a greater balance of macronutrients. Most people can consume up to 50 grams total carbs per day and stay in ketosis. [Footnote citation: Feinman, R.D., et al. (2015). Dietary carbohydrate restriction as the first approach in diabetes management: Critical review and evidence base. Nutrition, 31(1), 1-13. doi: 10.1016/j.nut2014.06.011]. Atkins 20® and Atkins 40® can get you there while eating a variety of satisfying foods. (To continue ketosis with Atkins 20, continue with Atkins induction.) Diet breakdown. A “classic” ketogenic diet is 75 to 90% calories from fat, 5 to 20% calories from protein, and fewer than 5% calories from carbs. Atkins 20 is 60 to 70% calories from fat, 20 to 30% calories from protein, and 5 to 10% calories from carbs. Atkins 40 is 55 to 65% calories from fat, 20 to 30% calories from protein, and 10 to 15% calories from carbs.

How to Start Keto – The Atkins Way

Atkins is Keto you can live with. When you’re ready to see the difference Atkins Keto makes, you can choose between Atkins 20®* and Atkins 40®. Both offer a more sustainable approach to a keto diet, with clearly defined phases to suit any goal. Then, sign up for our free resources. You’ll get access to specially crafted diet tools, additional tips, low-carb recipes, and a community full of ideas and support to help you succeed.

Get Started

*To maintain ketosis, continue with Atkins 20® Induction.

Keto—the Atkins® Way

Sign up today for access to the tools you need to reach your keto goals.

Please enter a valid email address.
Get Free Tools

By clicking Submit, you are indicating that you have read and accept the Terms & Conditions and Privacy Policy.

Track your progress, customized to your goals
Get full access to carb and meal tracking tools
Sync fitness technology like Fitbit, Jawbone, and Garmin
Stay accountable with support from other Atkins community members

By clicking Submit, you are indicating that you have read and accept the Terms & Conditions and Privacy Policy.

This site uses essential cookies to function. It also uses non-essential cookies for marketing and advertising. For more information please see ourPrivacy Policy.

This site uses essential cookies to function. It also uses non-essential cookies for marketing and advertising. For more information please see ourPrivacy Policy.

Close button