This is Today's Atkins™
It’s not just a diet…it’s life well lived.
Where you’ll learn how to get the most out of protein, and how to live a low carb life deliciously. All available to you for FREE!
This is Today's Atkins™
Get your Atkins favorites via delivery or curbside pickup
Try Keto – The Atkins® Way
Atkins keto plans are more flexible and more personalized to provide a long-term plan for reaching your goals. Our free tools can help you even further.
Learn More
How a Low Carb Diet Works
A low carb diet focuses on limited carbohydrates to help the body burn fat instead of sugar for fuel. This contributes to higher, consistent energy levels throughout the day, allowing you to reach weight loss and weight maintenance goals.
Get StartedAtkins Your Way
Discover tasty nutrition bars, shakes, snacks, and quick-prepared meals.
Q&A with Rob Lowe
You sent questions. He’s got answers. Get the full rundown on Atkins, straight from someone who’s been living it for years.
Watch the Videos
The Atkins® 100 Eating Solution
Break from vague fads and stressful diets—and find a clear-cut way to everyday wellness—with this new guidebook from New York Times bestselling author Collette Heimowitz. With easy-to-use instructions on how to easily modify each delicious recipe to fit your lifestyle, this guide offers a sustainable, delicious program designed with you in mind.
Get Your CopyOur Mission
To make eating right a part of everyday life through our advocacy, education, innovation, and products.
Learn More About Atkins