This is Today’s Atkins®
It’s not just a diet—it’s life well lived.
Where you’ll learn how to get the most out of protein, and how to live a low carb life deliciously. All available to you for FREE!
Learn More About Atkins Plans Based On Your Goals
Once you choose a plan, explore the wide variety of Atkins bars, shakes, treats, and frozen meals, which can make reaching your goals even easier.
Atkins 20®
Made for those who:
- Have 40+ pounds to lose
- Have a waist size of 35+ (women) or 40+ (men)
- Are pre-diabetic or diabetic*
Add carbs back in slowly—following the Atkins carb ladder.
Atkins 20®
Enjoy 20 grams of net carbs (12-15 grams from Foundation Vegetables) from the acceptable foods list, three 4 to 6-ounce servings of protein and 3 servings of fat per day.
Atkins 40®
Made for those who:
- Have less than 40 pounds to lose
- Need a wider variety of food choices
- Are breastfeeding with the goal of losing weight*
Acceptable foods list remains the same until you reach your goal weight.
Atkins 40®
- Have less than 40 pounds to lose
- Need a wider variety of food choices
- Are breastfeeding with the goal of losing weight*
Atkins 100TM
Made for those who:
- Are living a low carb lifestyle and want to maintain their weight
- Need the widest variety of food choices
- Are breastfeeding with the goal of maintaining weight*
- Are pregnant*
The widest variety of acceptable foods with minimum restrictions.
Atkins 100TM
Enjoy 100 grams of net carbs spread throughout the day (including 6-8 servings of Foundation vegetables), three 4 to 6-ounce servings of protein, 3 servings of fat and 3 to 5 servings of other carbohydrates per day.
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Try Keto—The Atkins® Way
Atkins keto plans are more flexible and more personalized to provide a long-term plan for reaching your goals. Our free tools can help you even further.
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How a Low Carb Diet Works
A low carb diet focuses on limited carbohydrates to help the body burn fat instead of sugar for fuel. This contributes to higher, consistent energy levels throughout the day, allowing you to reach weight loss and weight maintenance goals.
Get StartedAtkins Your Ways
Discover tasty nutrition bars, shakes, snacks, and quick-prepared meals. Our foods are formulated by doctors and nutritionists on our science advisory board for our weight loss diet programs with the right balance of protein, fiber, carbs, and fat.
Q&A with Rob Lowe
You sent questions. He’s got answers. Get the full rundown on Atkins, straight from someone who’s been living it for years.
Watch the Videos
The Atkins 100™ Eating Solution
Break from vague fads and stressful diets—and find a clear-cut way to everyday wellness—with this new guidebook from New York Times bestselling author Colette Heimowitz. With easy-to-use instructions on how to easily modify each delicious recipe to fit your lifestyle, this guide offers a sustainable, delicious program designed with you in mind.
Get Your CopyOur Mission
To make eating right a part of everyday life through our advocacy, education, innovation, and products.
Learn More About Atkins