Denver, CO – (April 30, 2013) – Living a vegetarian or vegan lifestyle often means limiting your eating options, especially when dieting. The Atkins Diet™ gives non-meat eaters the option tolose weight while enjoying the food they love and win big in the process. Atkins is calling all vegetarians, pescatarians and vegans to enter the Atkins Vegetarian Adventure contest and share their weight loss story for the chance to win $1,000.

Now through May 13, 2013 consumers can submit their personal weight loss story with before and after photos on Atkins’ Facebook contest page
(http://www.atkins.com/vegetarian-adventure.aspx). One male and one female grand prize winner will receive $1,000 each.

“A common misconception is that the Atkins Diet is all bacon and eggs, which couldn’t be further from the truth. Dieters eat lots of vegetables, healthy fats, and proteins like chicken, fish and tofu” said Colette Heimowitz, M.Sc., VP of Nutrition and Education at Atkins. “A low-carb lifestyle means consuming more vegetables than recommended in the USDA guidelines, and by adding foods like avocado and legumes, dieters can easily follow the plan as a vegetarian or a vegan.”

The Atkins Vegetarian Adventure contest is open to legal residents of the 50 United States and D.C., over 18 years of age. Contest void where prohibited. For Official Rules and to register for a free Quick-Start Kit visit www.Atkins.com.

About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.