Colette's Blog

Atkins: One of the Most Trusted Brands in America

Colette-Heimowitz

Written by Colette Heimowitz, M.Sc. on February 8, 2023.

Scientifically reviewed by <p><strong><em>Jonathan Clinthorne, </em></strong><b><i>PhD Human</i></b> <strong>Nutrition</strong></p> <p><strong><em> </em></strong></p>

February 8, 2023

A survey of shoppers reveals Atkins as a winning low carb brand.

Atkins is honored to be recognized as the most trusted low carb food brand in America, as part of the 2023 winners of the Most Trusted Service and Consumer Brands in America awards. The winners were based on a survey of U.S. shoppers conducted by market research firm BrandSparkÒ in partnership with Newsweek magazine. Newsweek stated shoppers want to trust brands who provide detailed information about their products and services and are transparent in their communication and dedicated to education. This has always been what Atkins stands behind, and it is encouraging to see how consumers recognize this.

The Legacy of Atkins and the Power of the Brand

It all started when trailblazing cardiologist Dr. Robert Atkins proposed a nutritional approach that embodied eating right, not less, based on medical research on nutrition showing how a low carb lifestyle provided weight loss results without significant hunger.

Atkin’s mission continues to this day, as demonstrated by our extensive history, advocacy, education (including multiple books), innovation, and our trustworthy and effective products.

Our library of over 100 scientific studies have shown the benefits of a low carb lifestyle, and as the science behind low carb continues to evolve, Atkins evolves with it.

From science to real-world results, countless people have experienced success with Atkins’ low carb lifestyle over the years. These success stories are proof of Atkins’ trustworthiness and effectiveness in the low carb world and beyond.

Colette-Heimowitz

Author

Colette Heimowitz, M.Sc.

Nutrition Advisor

Colette Heimowitz, M.Sc. is a former Director of Nutrition at The Atkins Center for Complementary Medicine in New York City. With 20+ years of experience as a nutrition expert, the NY Times best-selling author is the current Nutrition Advisor at Simply Good Foods Company.

More From Colette

Setting Wellness Goals for 2025

10 Tips for Maximizing Your Wellness This Year As the new year begins, it’s the perfect time to reflect on your wellness journey and set actionable goals to prioritize your health. If you’re following a low-carb lifestyle (or want to start), this is the opportunity to refine your approach, focus on sustainable habits and explore

Read More »

Sneak Peek: The Dietary Guidelines Advisory Committee Releases Scientific Report for 2025-2030 Dietary Guidelines for Americans

The Dietary Guidelines for Advisory Committee (DGAC) recently released its Scientific Report, which serves as the basis for the 2025-2030 Dietary Guidelines for Americans (DGA). It provides the government’s recommendations for what Americans should eat and drink to meet their nutrient needs, promote health and prevent disease. The report’s recommendations also include information on: The

Read More »

Low Carb + Intermittent Fasting = Weight Loss and a Healthy Gut

The buzz around combining a low carb diet with Intermittent Fasting (IF) continues to grow, although not much research has supported this until recently, when a study published in Cell Reports Medicine investigated the combined effects of a healthy low-carbohydrate diet and time-restricted eating (TRE), another term for Intermittent Fasting, on weight loss and gut

Read More »