Colette's Blog

Atkins: One of the Most Trusted Brands in America


Written by Colette Heimowitz, M.Sc. on February 8, 2023.

Scientifically reviewed by

Jonathan Clinthorne, PhD Human Nutrition


February 8, 2023

A survey of shoppers reveals Atkins as a winning low carb brand.

Atkins is honored to be recognized as the most trusted low carb food brand in America, as part of the 2023 winners of the Most Trusted Service and Consumer Brands in America awards. The winners were based on a survey of U.S. shoppers conducted by market research firm BrandSparkÒ in partnership with Newsweek magazine. Newsweek stated shoppers want to trust brands who provide detailed information about their products and services and are transparent in their communication and dedicated to education. This has always been what Atkins stands behind, and it is encouraging to see how consumers recognize this.

The Legacy of Atkins and the Power of the Brand

It all started when trailblazing cardiologist Dr. Robert Atkins proposed a nutritional approach that embodied eating right, not less, based on medical research on nutrition showing how a low carb lifestyle provided weight loss results without significant hunger.

Atkin’s mission continues to this day, as demonstrated by our extensive history, advocacy, education (including multiple books), innovation, and our trustworthy and effective products.

Our library of over 100 scientific studies have shown the benefits of a low carb lifestyle, and as the science behind low carb continues to evolve, Atkins evolves with it.

From science to real-world results, countless people have experienced success with Atkins’ low carb lifestyle over the years. These success stories are proof of Atkins’ trustworthiness and effectiveness in the low carb world and beyond.



Colette Heimowitz, M.Sc.

Vice President of Nutrition & Education

Colette Heimowitz, M.Sc. is a former Director of Nutrition at The Atkins Center for Complementary Medicine in New York City. With 20+ years of experience as a nutrition expert, the NY Times best-selling author is the current Vice President of Nutrition & Education at Simply Good Foods Company.

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