Recent Press Releases

61 Results
January 8, 2020

Atkins Launches “Any Questions?” Campaign with Brand Spokesperson Rob Lowe

Leading Low Carb Lifestyle Brand Extends Lowe’s Partnership for Three Years Including Equity Interest and Creative Strategic Partnership DENVER, January 2, 2020 – Atkins is kicking off 2020 with a new integrated national marketing campaign, “Any Questions?” featuring brand spokesperson Rob Lowe. Lowe answers questions from consumers that came in through social media, busting myths Read More

January 8, 2020

Atkins Nutritionals, Inc. Launches “Choose Wisely” Campaign with Brand Spokesperson Rob Lowe

DENVER, CO – DECEMBER 18, 2018 – Atkins Nutritionals, Inc. is kicking off 2019 with a new national advertising campaign, “Choose Wisely” that will continue to focus on educating consumers about making smart choices about the foods they eat, and avoiding excess carbohydrates and sugar. The multi-marketing campaign features brand spokesperson Rob Lowe. “We’ve seen Read More

October 31, 2018

New Report Shows Viability of Reversing Cost of Diabetes, Driving Significant Savings Impact

NEW YORK CITY (November 1, 2018) – As Americans head to the polls this coming Tuesday, a top issue for all voters is the rising cost of healthcare. A new report has found that addressing chronic diseases, and in particular diabetes, could save tens of billions of dollars in healthcare costs annually. Released today in Read More

January 2, 2018

Atkins Nutritionals, Inc. Enlists Rob Lowe as Brand Spokesperson to Drive Lifestyle Messaging

Lowe Shares How Today’s Atkins® Helps Him and Millions of People Live Happy, Healthy Lives DENVER, CO – JANUARY 3, 2018 – Atkins Nutritionals, Inc., the leader in low carb nutrition, announced today that actor Rob Lowe is Atkins’ new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe appears in Read More

October 25, 2017

ATKINS: EAT RIGHT, NOT LESS: Your Guidebook For Living a Low-Carb and Low-Sugar Lifestyle

Contacts:  Sydney Morris | 212.698.7902 | Leslie Norden | 323.798.3925 | __________________________________________________________________________________________________ “As the science continues to support low-carb eating as a healthy and therapeutic lifestyle, there is a critical need to help people make the behavioral switch to limiting carbs while embracing fat. This book lays out a simple set of principles that can Read More

September 18, 2017


Atkins Nutritionals, Inc. commends the National Academies of Sciences, Engineering, and Medicine (NASEM) Food and Nutrition Board of the Health and Medicine Division on its new consensus study report “Redesigning the Process for Establishing the Dietary Guidelines for Americans.” The report is a step in the right direction as it recognizes the shortfalls of the Read More

July 7, 2017


The Simply Good Foods Company Will Trade on NASDAQ Under “SMPL” and “SMPL.W” Greenwich, CT and Denver, CO, July 7, 2017 – Conyers Park Acquisition Corp. (NASDAQ: CPAA) (“Conyers Park”), a publicly traded special purpose acquisition company, and an affiliate of Atkins Nutritionals, Inc. (“Atkins”), a leading developer, marketer and seller of branded nutritional food Read More

April 11, 2017

Conyers Park Acquisition Corp. to Combine with Atkins Nutritionals Inc. to Form The Simply Good Foods Company

New York, NY and Denver, CO, April 11, 2017 – Conyers Park Acquisition Corp. (NASDAQ: CPAA) (“Conyers Park”), a publicly traded special purpose acquisition company, and an affiliate of Atkins Nutritionals, Inc. (“Atkins”), a leading developer, marketer and seller of branded nutritional food and snacking products currently owned by affiliates of Roark Capital Group (“Roark”), Read More

January 23, 2017

National Study Gives America an “F” on Nutrition Report Card

DENVER – January 23, 2017 – The gap in America’s nutrition knowledge continues to widen as consumers have little understanding of what comprises healthy, nutritious foods as well as how the body responds to various foods.  According to the results of a nationally representative Sugar Gap Study released today by Atkins Nutritionals, Inc., only 28 Read More

October 12, 2016

Chef’d and Atkins Nutritionals, Inc. Launch Low Carb Meal Solution for Health-Conscious Consumers

October 12, 2016 – Chef’d, the first and only online meal kit marketplace, and Atkins Nutritionals, Inc., the leading low carb lifestyle brand, announced today the launch of a fresh meal kit alliance that will provide Atkins® low carb recipes with ingredients conveniently delivered right to consumers’ doors. The Atkins recipes will be available as Read More

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