Recent Press Releases

January 8, 2020

Atkins Launches “Any Questions?” Campaign with Brand Spokesperson Rob Lowe

Leading Low Carb Lifestyle Brand Extends Lowe’s Partnership for Three Years Including Equity Interest and Creative Strategic Partnership DENVER, January 2, 2020 – Atkins is kicking off 2020 with a new integrated national marketing campaign, “Any Questions?” featuring brand spokesperson Rob Lowe. Lowe answers questions from consumers that came in through social media, busting myths Read More

January 8, 2020

Atkins Nutritionals, Inc. Launches “Choose Wisely” Campaign with Brand Spokesperson Rob Lowe

DENVER, CO – DECEMBER 18, 2018 – Atkins Nutritionals, Inc. is kicking off 2019 with a new national advertising campaign, “Choose Wisely” that will continue to focus on educating consumers about making smart choices about the foods they eat, and avoiding excess carbohydrates and sugar. The multi-marketing campaign features brand spokesperson Rob Lowe. “We’ve seen Read More

October 31, 2018

New Report Shows Viability of Reversing Cost of Diabetes, Driving Significant Savings Impact

NEW YORK CITY (November 1, 2018) – As Americans head to the polls this coming Tuesday, a top issue for all voters is the rising cost of healthcare. A new report has found that addressing chronic diseases, and in particular diabetes, could save tens of billions of dollars in healthcare costs annually. Released today in Read More

January 2, 2018

Atkins Nutritionals, Inc. Enlists Rob Lowe as Brand Spokesperson to Drive Lifestyle Messaging

Lowe Shares How Today’s Atkins® Helps Him and Millions of People Live Happy, Healthy Lives DENVER, CO – JANUARY 3, 2018 – Atkins Nutritionals, Inc., the leader in low carb nutrition, announced today that actor Rob Lowe is Atkins’ new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe appears in Read More

October 25, 2017

ATKINS: EAT RIGHT, NOT LESS: Your Guidebook For Living a Low-Carb and Low-Sugar Lifestyle

Contacts:  Sydney Morris | 212.698.7902 | Sydney.Morris@simonandschuster.com Leslie Norden | 323.798.3925 | lnorden@mww.com __________________________________________________________________________________________________ “As the science continues to support low-carb eating as a healthy and therapeutic lifestyle, there is a critical need to help people make the behavioral switch to limiting carbs while embracing fat. This book lays out a simple set of principles that can Read More

September 18, 2017

ATKINS NUTRITIONALS, INC. STATEMENT REGARDING THE NASEM CONSENSUS STUDY REPORT ON THE U.S. DIETARY GUIDELINES PROCESS

Atkins Nutritionals, Inc. commends the National Academies of Sciences, Engineering, and Medicine (NASEM) Food and Nutrition Board of the Health and Medicine Division on its new consensus study report “Redesigning the Process for Establishing the Dietary Guidelines for Americans.” The report is a step in the right direction as it recognizes the shortfalls of the Read More

July 7, 2017

CONYERS PARK ACQUISITION CORP. AND ATKINS NUTRITIONALS, INC. COMPLETE BUSINESS COMBINATION TO FORM THE SIMPLY GOOD FOODS COMPANY

The Simply Good Foods Company Will Trade on NASDAQ Under “SMPL” and “SMPL.W” Greenwich, CT and Denver, CO, July 7, 2017 – Conyers Park Acquisition Corp. (NASDAQ: CPAA) (“Conyers Park”), a publicly traded special purpose acquisition company, and an affiliate of Atkins Nutritionals, Inc. (“Atkins”), a leading developer, marketer and seller of branded nutritional food Read More

April 11, 2017

Conyers Park Acquisition Corp. to Combine with Atkins Nutritionals Inc. to Form The Simply Good Foods Company

New York, NY and Denver, CO, April 11, 2017 – Conyers Park Acquisition Corp. (NASDAQ: CPAA) (“Conyers Park”), a publicly traded special purpose acquisition company, and an affiliate of Atkins Nutritionals, Inc. (“Atkins”), a leading developer, marketer and seller of branded nutritional food and snacking products currently owned by affiliates of Roark Capital Group (“Roark”), Read More

January 23, 2017

National Study Gives America an “F” on Nutrition Report Card

DENVER – January 23, 2017 – The gap in America’s nutrition knowledge continues to widen as consumers have little understanding of what comprises healthy, nutritious foods as well as how the body responds to various foods.  According to the results of a nationally representative Sugar Gap Study released today by Atkins Nutritionals, Inc., only 28 Read More

October 12, 2016

Chef’d and Atkins Nutritionals, Inc. Launch Low Carb Meal Solution for Health-Conscious Consumers

October 12, 2016 – Chef’d, the first and only online meal kit marketplace, and Atkins Nutritionals, Inc., the leading low carb lifestyle brand, announced today the launch of a fresh meal kit alliance that will provide Atkins® low carb recipes with ingredients conveniently delivered right to consumers’ doors. The Atkins recipes will be available as Read More

July 29, 2016

ATKINS LAUNCHES FIRST LINE OF MEAL KITS

Atkins Nutritionals, Inc. is introducing its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products whether they are trying to lose weight or live a low-carb lifestyle. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything Read More

January 4, 2016

ATKINS DEFINES A NEW WAY OF EATING WITH “HAPPY WEIGHT” ADVERTISING CAMPAIGN

DENVER, CO – JANUARY 5, 2016 – Atkins Nutritionals, Inc., a leader in low-carb nutrition and the weight-management category, launched its newest advertising campaign, centered on helping consumers find their “happy weight.” To bring the campaign to life, spokesperson and actress Alyssa Milano reveals her success on Atkins in reaching her happy weight through a Read More

October 16, 2015

A LOW CARB DIET OUTPERFORMS A LOW FAT DIET WHEN IT COMES TO HEALTH OUTCOMES

NEW YORK – (OCTOBER 20, 2015) Low-carbohydrate eating is more effective for heart health and weight loss than low-fat dieting, a study released today finds. These outcomes counter the current U.S. Dietary Guidelines, which have promoted a low-fat diet for decades. Today’s publication of the first-ever Bayesian analysis of weight-loss dietary therapy, based upon data Read More

June 27, 2015

ATKINS NUTRITIONALS, INC. VOLUNTARY RECALLS LIMITED QUANTITY OF ATKINS CHOCOLATE CANDIES

DENVER, CO – (June 27, 2015) – Atkins Nutritionals, Inc. is initiating a voluntary recall of a limited quantity of Atkins Chocolate Candies, 5 ct. sachets with UPC code 637480075558 – because it may contain sachets of Atkins Chocolate Peanut Candies. Although the inner sachets are properly marked as Chocolate Peanut Candies, there is a Read More

May 28, 2015

ATKINS NUTRITIONALS, INC. MAKES COUNTING NET CARBS AS EASY AS “1, 2, 3” WITH THE NEW FREE ATKINS MOBILE APP AND ONLINE COMMUNITY

DENVER, CO – May 27 – For people who eat low-carb, there is a free app that tracks carb intake, plans meals, builds shopping lists and more. Atkins Nutritionals, Inc. introduces the comprehensive new Atkins mobile app and Online Community, which provides a quick and precise way to track Net Carbs* for whole foods, food Read More

November 17, 2014

Superior Weight Loss and Cardiovascular Risk Factor Reduction with Atkins-Type Low-Carb Diet Vs. Low-Fat Diet

DENVER (September 2, 2014) – The Annals of Internal Medicine just published results of a National Institutes of Health (NIH) trial titled “Effects of low-carbohydrate and low-fat diets,” in which a low-carbohydrate diet was found to be more effective both for weight loss and cardiovascular risk factor reduction than the low-fat diet. Participants in this Read More

November 17, 2014

Atkins™ Introduces Convenient And Healthy Breakfast Sandwiches For Mornings On-The-Go

DENVER, June 26, 2014 — Mornings just got more delicious and a little easier, with new healthy options for a satisfying breakfast on-the-go.Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins Breakfast Sandwiches, the first and only line of indulgent, breakfast sandwiches with only 5g net carbs that are Read More

November 17, 2014

Simplified Diet Book The New Atkins Made Easy Offers Easy Jumpstart Weight Loss For A New Year, New You

DENVER, CO – January 8, 2014 – Just in time to give resolutions a healthy boost, a new, simplified take on the original low-carb diet has hit bookstore shelves. Atkins Nutritionals, Inc., a leader in the weight-management category, introduces The New Atkins Made Easy: A Faster, Simpler Way to Shed Weight and Feel Great — Read More

November 17, 2014

Low-Carb Snacking Gets a Bite-Sized Twist with New Atkins Candies

DENVER, Colo. –September 10, 2013– Low-carb dieters now have an even sweeter way to melt off the pounds. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Candies, an indulgent line of bite-sized snacks that will be available nationwide beginning October 2013. Offering chocolate-covered peanuts and candy-coated chocolate bites, Read More

November 17, 2014

New Entrees Added to Atkins Frozen Meals Line

DENVER, Colo. –June 10, 2013– Just in time for bikini season, low-carb enthusiasts now have even more options for eating on-the-go this summer. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the introduction of three new entrees to its current line of indulgent, great-tasting frozen meals. Featuring whole food ingredients, such as Read More

November 17, 2014

Atkins Issues Call for Entries in Vegetarian Contest

Denver, CO – (April 30, 2013) – Living a vegetarian or vegan lifestyle often means limiting your eating options, especially when dieting. The Atkins Diet™ gives non-meat eaters the option tolose weight while enjoying the food they love and win big in the process. Atkins is calling all vegetarians, pescatarians and vegans to enter the Read More

November 17, 2014

New Research Demonstrates a Diet Rich in Healthy Fats Is Good for Your Heart, Beating Out LF Diets

DENVER- February 28, 2013 – A new study showcases that low-fat diets might not be the best diets for reducing the incidence of major cardiovascular events. A recently published study in The New England Journal of Medicine demonstrates that those that followed a Mediterranean diet, one rich in olive oil, nuts, beans, fish, fruits and Read More

November 17, 2014

Joseph E. Scalzo Named President and Chief Executive Officer of Atkins Nutritionals, Inc.

DENVER, CO., Feb. 14, 2013 — Atkins Nutritionals, Inc., a leader in the weight management category, today announced that Joseph E. Scalzo has joined the company as president and chief executive officer. Mr. Scalzo assumes the leadership of Atkins Nutritionals after 25 years of experience at major consumer product and beverage companies and will report Read More

November 17, 2014

Atkins Nutritionals, Inc. Launches New Mobile App

DENVER, CO – December 11, 2012 – Atkins Nutritionals, Inc. (www.Atkins.com), a leader in the weight management category, today announced the launch of its new Atkins Carb Tracker App. The free mobile application for Atkins™ dieters features comprehensive tools including a robust food search, daily meal planner, progress tracker, dining-out guide with restaurant finder as Read More

November 17, 2014

Atkins Introduces Deliciously Different Low-Carb Meals to the Freezer Aisle

DENVER, CO. –December 6, 2012– Low-carb enthusiasts can toss their long shopping lists and put away their pots and pans. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Frozen Meals, the first and only line of indulgent low-carb entrées that will be available nationwide beginning January 2013. The Read More

November 17, 2014

New Study Demonstrates that a Lower Carb and Lower Sugar Diet Reduces the Risk of Cognitive Impairment

DENVER- October 23, 2012 – A recent study funded by the National Institute on Aging from the Mayo Clinic and published in the Journal of Alzheimer’s Disease has found that people 70 and older who eat food high in carbohydrates have nearly four times the risk of developing mild cognitive impairment, and the danger also Read More

November 17, 2014

New International Study Demonstrates the Power of Low-Carb Diets In the Fight Against Diabetes

Denver, CO – October 1, 2012 – The World Health Organization estimates that approximately 170 million people worldwide have diabetes and this figure is expected to more than double by 2030. A new international study published in the October issue of the medical journal Nutrition, compared low-carb with low-calorie diets in obese and diabetic patients Read More

November 17, 2014

Atkins Nutritionals, Inc, Names All-Star Competition Winners

DENVER, CO. – September 25, 2012 – For one devoted dieter, losing weight has meant more than just gaining self-esteem — she’s won the trip of a lifetime and a chance to meet Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk,” and the new AtkinsTM celebrity ambassador. Atkins Nutritionals, Inc., a leader in Read More

November 17, 2014

Celebrity Host Sharon Osbourne Begins Weight Loss Journey With Atkins

NEW YORK – September 11, 2012 – Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk,” will be the new celebrity ambassador for the brand. As she nears her 60thbirthday, the candid talk show host has committed to taking her health more Read More

November 17, 2014

Atkins demands a retraction of statements published by British Medical Journal in a recent study

Denver, CO – June 27, 2012 – Atkins Nutritionals Inc. has requested that the British Medical Journal (BMJ) retract its false and misleading statement that, according to a recent Swedish study, an “Atkins-style” diet is to blame for increased risk of cardiovascular disease among a specific female population in Sweden. The study itself never mentioned Read More

November 17, 2014

Atkins Survey Finds Americans Are Confused About Carbohydrates

DENVER, May 8, 2012 /PRNewswire/ — Mindless eating and carb confusion continue to plague American waistlines. Atkins Nutritionals, Inc., a leader in the weight-management category, today announced findings from the Atkins™ Carb Index Survey. The study uncovered that Americans typically do not monitor what is on their plates, with close to six in ten confessing Read More

November 17, 2014

New Study Shows the Positive Effect of Low-Carb Diets

DENVER- March 14, 2012 – A just-released study from Johns Hopkins University has found that dieters that followed a low-carb diet like the Atkins Diet™, shed more weight than those on a low-fat diet –10 lbs. more in six months – and that the low-carb group lost more abdominal fat overall. A key finding was Read More

November 17, 2014

New Study Demonstrates That A Low-Carb Diet, Like The Atkins Diet, Reduces The Risk For Heart Disease, Reduces Inflammation

DENVER- November 12, 2012 – A just-released study by researchers at Johns Hopkins Medicine shows that when overweight or obese people lose weight, such as with the Atkins Diet™, they can have a significant reduction in inflammation (a key marker for heart disease) throughout their body, as measured by three common markers. The study also Read More

November 17, 2014

Atkins Diet Plan Ideal for Those with Fat Preference Gene

DENVER, Feb. 13, 2012 — According to a new study the preference for fatty foods has a genetic basis, and those with certain forms of the CD36 gene may like high-fat foods more than those who have other forms of this gene. The results may help explain why some people struggle when placed on a Read More

November 17, 2014

Atkins Nutritionals Inc. Retains MWW Group as Agency of Record

NEW YORK – February 2, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Atkins Nutritionals, Inc., (www.atkins.com) as the company’s public relations agency of record. MWW Group will leverage its expertise in the health and wellness category to reintroduce the Read More

November 17, 2014

Atkins Nutritionals Announces the Re-Launch of Atkins.com and an Enhanced, Free Digital Community Resource Center for Dieters

DENVER, December 29, 2011 – Just in time for New Year’s resolutions, Atkins Nutritionals, Inc. (“Atkins™”) has re-launched Atkins.com and their free online community resource center offering millions of registered community members even more customizable online tools and support at their fingertips. Atkins is the original and leading low-carb weight loss plan that provides scientifically Read More

November 17, 2014

The New Atkins for a New You cookbook

The 2010 bestseller The New Atkins for a New You introduced a healthier, fresher, and easier way to lose and maintain weight through a low-carb lifestyle—and dieters all over the world ate it up! After more than thirty weeks on the New York Times bestseller list and nearly half a million copies in print, sales Read More

November 17, 2014

Atkins Nutritionals names first diet Superstar Grand Prize Winner

Atkins Nutritionals Inc. (“Atkins™”) has named Florida resident, Cheryl Lynn Wolf, as Atkins’ first Success Story Superstar Grand Prize Winner. Cheryl’s winning entry detailed how she lost 50 pounds in three months by utilizing Atkins’ array of free online tools and delicious products to embrace her new low-carb lifestyle. “The numbers on the scale don’t Read More

November 17, 2014

Dukan Diet, where is the science?

DENVER, CO. (March 22, 2011) – A spate of recent media coverage on the new Dukan Diet positions it as inspired by or a variation of the Atkins Diet™. But Atkins Nutritionals, Inc., wants you to know there is no legitimate comparison between the two approaches. Where is the Science?Atkins Nutritionals is aware of no Read More

November 17, 2014

Getting off the diet rollercoaster is easy, fast and free with Atkins

DENVER, CO. (January 4, 2011) – Atkins™ Nutritionals, Inc., with its market-leading, weight-management products, introduced a new multi-platform marketing campaign to help consumers interested in quick weight loss or a healthy way of eating that will satisfy them for a lifetime. Centered around a free Weight Loss Kit introducing consumers to the approach, the campaign Read More

November 17, 2014

In U.S. News diet rankings, look closer at Atkins

DENVER, June 7, 2011 /PRNewswire/ — Atkins Nutritionals, Inc. is pleased to have the Atkins Diet™ included in the U.S. News Media Group “Best Diets” rankings. We believe, however – and contrary to the published ratings – that the Atkins Diet has repeatedly demonstrated its effectiveness for diabetes and heart health management, as evidenced by Read More

November 17, 2014

Indiana resident crowned first Atkins diet superstar

DENVER, July 19, 2011 /PRNewswire/ — Atkins Nutritionals, Inc. (“Atkins®”) has namedIndiana resident, Meghan Cook, a 30 year-old nurse, wife and mother, as Atkins’ first Success Story Superstar. Meghan’s winning entry detailed how a family photo of her at 220 pounds motivated her to lose 82 pounds on the Atkins Diet™. Her weight loss encouraged Read More

November 17, 2014

Modified Atkins diet shows promise as treatment for epileptic children in Indian clinical trial

Atkins Nutritionals, Inc. is pleased to distribute the results of the recent clinical trial in Indiawhich demonstrated the effectiveness of a modified Atkins Diet™ in treating infantile spasms, a form of epilepsy, in affected children. The study, published in Seizure: The European Journal of Epilepsy (2011), was conducted at the leading Department of Pediatrics, All Read More

November 17, 2014

New low-carb breakfast-inspired flavors added to Atkins Nutritionals’ popular Day Break

DENVER, CO. (April 12, 2011) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management products, has introduced six new Day Break products in morning flavors consumers love: the first and only ready-to-drink, low carb breakfast shake featuring resealable twist-off cap technology, soft baked breakfast squares, and a tasty new morning snack bar. These new low-sugar Read More

November 17, 2014

Sugar in your diet: not so sweet

DENVER, April 15, 2011 /PRNewswire/ — There’s nothing sweet about sugar when it comes to your weight— and health. As long as you’re consuming lots of the sweet stuff, your body has difficulty burning your own body fat for energy, the crux of the Atkins Diet™. Furthermore, as outlined by science journalist Gary Taubes in Read More

November 17, 2014

Atkins CEO Monty Sharma appears on the Fox Business network

Atkins CEO Monty Sharma talks with Neil Cavuto of the Fox Business Network about the success of the new simplified and flexible Atkins Diet based on the new book The New Atkins for a New You Read More

November 17, 2014

Atkins diet used in a study that found low-carb diets improved heart health as reported in annals of internal medicine

DENVER, CO. (August 4, 2010) – Atkins™ Nutritionals, Inc. (“Atkins”) applauds the study conducted by Temple University’s Center for Obesity Research and Education, which was funded by the National Institutes of Health and published in the August 3, 2010, issue of Annals of Internal Medicine. The study concludes that a low-carbohydrate diet is associated with Read More

November 17, 2014

Atkins Nutritionals celebrates low-carb success with bestselling book

DENVER, CO. (May 13, 2010) – Since its release on March 1, 2010, Atkins Nutritionals, Inc.’s (“Atkins™”) newest book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great (Fireside) by Dr. Eric C. Westman, Dr. Stephen D. Phinney and Dr. Jeff S. Volek, has held a place on Read More

November 17, 2014

Atkins Nutritionals gives consumers more ways to start the year right

DENVER, CO. (January 4, 2010) – Atkins Nutritionals Inc. (“Atkins™”), a market-leading weight-management company, will start 2010 with a robust, multimillion dollar, yearlong marketing campaign that takes direct aim at its closest competitors while strengthening its social media presence. Atkins will further fortify its place as a leading diet company in March 2010 when the Read More

November 17, 2014

Atkins introduces six ways to shape up with tasty and convenient new products

DENVER, CO. (October 1, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break™ and Endulge™ product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious Read More

November 17, 2014

Atkins Nutritionals, Inc. believes study citing better feelings of well-being with a low fat diet offers key lessons on managing low carb diets

DENVER, CO. (November 11, 2009) – A recent Archives of Internal Medicine study by Grant D. Brinkworth et al. assessed changes in mood for dieters on either a low fat or low carbohydrate diet. Study authors concluded that throughout a year of dieting, a low fat plan improved overall feelings of well-being versus a low Read More

November 17, 2014

Win with Atkins!

DENVER, CO. (September 1, 2009) – Calling all cooks! Starting today, September 1, Atkins Nutritionals Inc. (“Atkins™”) will accept original recipe submissions that use the new Atkins Cuisine™ Penne Pasta or All Purpose Baking Mix in a great new way. The “Win with Atkins Cuisine™” contest runs through Wednesday, September 30, 2009. Atkins community members Read More

November 17, 2014

Bread, pancakes and pasta on Atkins? Yes, that’s right!

DENVER, CO. (July 13, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking Read More

November 17, 2014

Atkins goes a deeper shade of green

DENVER, CO. (April 21, 2009) – Atkins Nutritionals, Inc. (“Atkins”) has aggressively sought to make the packaging for its popular snack bars and shakes more eco-friendly. Atkins has improved its green packaging profile by choosing a snack bar carton manufacturer that supports wind power through the purchase of carbon offsets. In addition, the snack bar Read More

November 17, 2014

Atkins Nutritionals participates in voluntary peanut recall

DENVER, CO. (January 31, 2009) – On January 20, Atkins Nutritionals, Inc. (Atkins) announced that none of its products were affected by the widely publicized recall of peanut butter and peanut paste processed at the Blakely, Georgia facility of Peanut Corporation of America (PCA), and linked to an outbreak of Salmonella related complaints and illnesses. Read More

November 17, 2014

Results of a two-year study published in The New England Journal of Medicine report more effective results in weight loss and cholesterol profiles in the low carbohydrate diet when compared to the low-fat diet and mediterranean diet

DENVER (July 17, 2008) – The results of a two-year study, released today in The New England Journal of Medicine, comparing a low-carbohydrate diet like the Atkins Nutritional Approach™ with Mediterranean and low-fat diets, found that low-carbohydrate diets are more effective in achieving weight loss than the other diets, and supported cardiovascular health with favorable Read More

November 17, 2014

Atkins started a diet revolution – now the company is doing it again through science, new products and a new mantra: “Sweet. Sexy. Science.”

DENVER (May 29, 2008) –Atkins™, the name that turned the nutrition world on its head and sparked the biggest single shift in American eating habits with its advocacy of reduced levels of refined carbohydrates and sugars, continues to affect American eating habits today. In fact, according to study findings, 44 percent of adults continue to Read More

November 17, 2014

Dispelling the myths about the Atkins diet

Atkins Nutritionals Inc., a leading player in the weight-loss industry, offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and sugars and encourages the consumption of lean protein, high fiber, vegetables, fruits and good fats. Backed by scientific Read More

November 17, 2014

ATKINS NUTRITIONALS INCORPORATED: 
The Name that Forever Changed the Diet Industry is Set to Lead the Weight Management Category Again

When the Journal of the American Medical Association ranked the Atkins™ plan as the #1 approach for overall weight loss in a 2007 NIH funded study, the announcement marked the storied turnaround and comeback of one of the diet industries most powerful and controversial names. The results of a two-year study, released on July 17th, Read More