Chef’d and Atkins Nutritionals, Inc. Launch Low Carb Meal Solution for Health-Conscious Consumers
October 12, 2016 – Chef’d, the first and only online meal kit marketplace, and Atkins Nutritionals, Inc., the leading low carb lifestyle brand, announced today the launch of a fresh meal kit alliance that will provide Atkins® low carb recipes with ingredients conveniently delivered right to consumers’ doors. The Atkins recipes will be available as a recurring meal plan or as a-la-carte offerings, and brought to life with ingredient sourcing and delivery from Chef’d. The co-branded fresh meal kits will be available for sale and shipment nationwide starting today on Chefd.com and Atkins.com.
This partnership brings authentic Atkins recipes together with fresh ingredients and fulfillment by Chef’d. Each recipe has been carefully evaluated by Atkins’ nutritionists to ensure the meals meet the program’s nutritional guidelines, with variety and taste appeal.
“I have always been inspired by Dr. Atkins, as he was someone who thought differently and set out to prove why he was right,” said Kyle Ransford, chief executive officer, Chef’d. “Atkins has become the low carb lifestyle leader, and through our collaboration, we are making it easier than ever to follow his game-changing approach. With our wide selection of wholesome, fresh, low carb meals, make healthy eating achievable and enjoyable.”
Consumers visiting Atkins.com will be able to peruse and order the fresh meal kits through a “buy button” that will direct them straight to the individual product page on Chef’d.com, streamlining the purchasing process. Through its flexible fulfillment and delivery capabilities, Chef’d will provide all of the pre-portioned, ready-to-cook ingredients within 24-48 hours, complete with a recipe card and nutritional information for each meal.
“Chef’d has an impressive operation where they can source fresh, quality ingredients to create innovative and satisfying meals out of our most popular and diverse Atkins recipes,” said Joseph Scalzo, president and chief executive officer, Atkins Nutritionals, Inc. “This alliance brings to life another convenient way to help people sustain a low carb lifestyle that is both easy and delicious.”
The Atkins recipes take the guesswork out of creating low carb meals, while Chef’d takes the stress out of preparing them — eliminating the shopping and meal planning, while sourcing quality ingredients right to consumers’ doors. With Chef’d’s flexibility, consumers will be able to order the Atkins fresh meal kits when they want and without subscriptions or membership fees.
The launch will include 20 Atkins recipes, including Zucchini Chicken Alfredo, Chimichurri Steak and Cauliflower Mash, and Maple Mustard Glazed Salmon and Asparagus, among others. The prices range from $10 to $18.50 per serving, and the offerings will expand to include additional recipes later this year. For more information, please visit http://www.chefd.com/pages/atkins.
Headquartered in El Segundo, Calif., Chef’d is an at-home, high-quality ingredient meal store that partners with celebrated chefs, media outlets and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home. Launched in late April 2015, Chef’d was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. Chef’d branded recipes are currently available from noted chefs, health experts and renowned media publications. Follow on Twitter @get_chefd and Instagram @Chefd. More information available at Chefd.com.
About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is the leading low carb lifestyle brand, committed to educating and empowering people to live healthier lives. From weight loss and maintenance to improved overall health, Atkins offers the tools and education about achieving balanced nutrition with reduced levels of refined carbohydrates and added sugars, and diets rich in protein, fiber, fruits, vegetables and good fats. Its extended portfolio of products, ranging from frozen meals and nutrition bars to shakes and snacks, provides convenient low carb solutions to help the body burn more fat and work more efficiently, while keeping consumers satisfied and energetic.
Backed by more than 80 published scientific studies and consumer success stories, the Atkins approach is a long-term, well-balanced program that appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at Atkins.com and in more than 50,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit Atkins.com.