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Recent Atkins News

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November 12, 2020

Atkins diet: What’s the secret behind this diet’s 50-year staying power?

Check out Today’s feature on our eating program, including an overview and the history of Atkins and how to use our shakes, bars, treats and frozen meals to help meet your goals. Atkins diet: What’s the secret behind this diet’s 50-year staying power? Read More

March 24, 2020

COVID-19 Updates and Resources

Dear Atkins® Community: In this time of uncertainty related to COVID-19 (coronavirus), we want you to know that our community’s safety and wellness is the top priority. We know from the Centers for Disease Control (CDC) and Prevention along with our regulators at the Food & Drug Administration (FDA) there is no evidence of transmission of COVID-19 through food. Read More

January 8, 2020

Atkins Launches “Any Questions?” Campaign with Brand Spokesperson Rob Lowe

Leading Low Carb Lifestyle Brand Extends Lowe’s Partnership for Three Years Including Equity Interest and Creative Strategic Partnership DENVER, January 2, 2020 – Atkins is kicking off 2020 with a new integrated national marketing campaign, “Any Questions?” featuring brand spokesperson Rob Lowe. Lowe answers questions from consumers that came in through social media, busting myths Read More

January 8, 2020

Atkins Nutritionals, Inc. Launches “Choose Wisely” Campaign with Brand Spokesperson Rob Lowe

DENVER, CO – DECEMBER 18, 2018 – Atkins Nutritionals, Inc. is kicking off 2019 with a new national advertising campaign, “Choose Wisely” that will continue to focus on educating consumers about making smart choices about the foods they eat, and avoiding excess carbohydrates and sugar. The multi-marketing campaign features brand spokesperson Rob Lowe. “We’ve seen Read More

January 8, 2020

Relieve Food Cravings with Low Carb

Did you know that reducing your carb intake may actually help relieve food cravings? Study participants following a low carb diet reported fewer cravings, especially for things like fast-food and sweets. But don’t just take our word for it… check out the full study from the Multidisciplinary Digital Publishing Institute.  Click Here! Read More