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ATKINS NUTRITIONALS, INC. MAKES COUNTING NET CARBS AS EASY AS “1, 2, 3” WITH THE NEW FREE ATKINS MOBILE APP AND ONLINE COMMUNITY

DENVER, CO – May 27 – For people who eat low-carb, there is a free app that tracks carb intake, plans meals, builds shopping lists and more. Atkins Nutritionals, Inc. introduces the comprehensive new Atkins mobile app and Online Community, which provides a quick and precise way to track Net Carbs* for whole foods, food brands and restaurants. The Atkins program and these supportive online tools are 100 percent free to consumers.

Along with the Net Carbs measurement, people have the option to monitor their protein, fat and fiber intake, based on data that ensures accurate measurement. Users can customize their carb intake levels and the app will display color-coded alerts when they are above or below their carb target.

The app offers a shopping list function, alongside meal planners and trackers that include more than 2,000 recipes and detailed data of more than 200,000 different foods, food brands and restaurants.

The Atkins app syncs seamlessly to wearable fitness devices – including Fitbit™ and Jawbone™ – to house steps and nutrition updates in one easily accessible location. Users can receive customized notifications and alerts based on their personal dashboard activities, to help them stay motivated and informed.

Streamlined with the app, the Atkins Online Community provides the option to participate in discussion boards moderated by nutritionists and experts who are available daily, giving people the opportunity to connect with others in the Community for inspiration and support.

“We have placed a priority on the Net Carb tracking to make it easier for people to eat low-carb at home or on the go,” said Scott Parker, Atkins chief marketing officer. “With the new and improved, 100 percent free Atkins mobile app and Online Community, we’re taking the guesswork out of low-carb and making the lifestyle accessible to everyone.”

The Atkins mobile app can be downloaded in the Google Play and iTunes App Store.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a balanced diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars, shakes and snacks designed around the nutritional principles of the Atkins Diet™. Atkins' three product lines: Advantage®, Day Break™ and Endulge™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 50,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.