ATKINS LAUNCHES FIRST LINE OF MEAL KITS

easy peasy, evening chef, and frozen food meal kits

Atkins Nutritionals, Inc. is introducing its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products whether they are trying to lose weight or live a low-carb lifestyle. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks, and easy-to-follow menus with shopping lists, all delivered to their door.

Atkins Meal Kits cover a week’s worth of food and tools, with three different options to choose from for one’s needs and lifestyle. All Meal Kits are offered exclusively at Atkins.com with a current offer for free shipping and 5% off on orders for a limited time with promotional code NEWKIT5. The Meal Kits may also be purchased as a recurring subscription.

Frozen Foodie Meal Kit ($69.99) is ideal for people who are too busy to cook full meals, requiring minimal time in the kitchen. This kit features a variety of Atkins Frozen Meals to simplify options for breakfast, lunch, and dinner.

Evening Chef Meal Kit ($89.99) is designed for the consumer seeking convenience during the day, but wants to prepare their own meals in the evening. The kit includes Atkins Frozen Meals, Snack Bars and Shakes to cover breakfast, lunch and snacks, with recipes and recommended shopping lists for low-carb dinners.

Easy Peasy Meal Kit ($97.99) is the most comprehensive kit with all meals included, and consumers make their snacks and side dishes. The kit includes a variety of Atkins Frozen Meals, Meal Bars and Shakes to cover breakfast, lunch and dinner.

“While we encourage and guide consumers on how to prepare meals with the variety of foods enjoyed on Atkins, the Atkins Meal Kits take all of the guesswork out of preparing meals and snacks, and offers simplified options for the low-carb lifestyle,” said Joseph Scalzo, president and chief executive officer, Atkins Nutritionals, Inc. “With more consumers interested in home delivery food services, the Atkins Meal Kits are ideal for today’s on-the-go individuals who want the convenience of having delicious low-carb food delivered directly to their door.”

Consumers may order Atkins Meal Kits at Atkins.com, where they can receive free support from nutritionists, access educational materials and share insights from their personal weight-loss journey with members of the Atkins community. In addition, all plans come with the Atkins Meal Kit Guide, The New Atkins Made Easy, the Atkins Carb Counter and the Recipe Booklet.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is the leading low-carb program for consumers looking to achieve a healthy lifestyle. From weight loss and maintenance to improved overall health, Atkins offers the tools and education needed to help consumers eat a balanced diet with reduced levels of refined carbohydrates and added sugars, and rich in protein, fiber, fruits, vegetables and good fats. Its extended portfolio of products, ranging from frozen meals and nutrition bars to shakes and snacks, provide convenient low-carb solutions to help the body burn more fat and work more efficiently, while keeping consumers satisfied and energetic.

Backed by more than 80 published scientific studies and consumer success stories, Atkins is a long-term, well-balanced program that appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at Atkins.com and in more than 50,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit Atkins.com.