Our Story Started a Revolution
Over 50 years ago, trailblazer Dr. Robert C. Atkins used the science of low-carb eating to help patients lose weight. Today we carry on that vision by making eating right part of everyday life.
Advocating for the greater good
We keep advocating for America’s Dietary Guidelines to address metabolic health.
Empowering people with education
We help you understand how to eat well (not less).
Supporting success with delicious products
We make it easy to eat well as you reach your goals.
Ahead of its time
Changing the game in 1972
Dr. Atkins’ first book, Dr. Atkins’ Diet Revolution, shared his findings with the world: he helped his patients achieve weight wellness by limiting sugar and carbs instead of restricting fats and protein. What followed? Decades of clinical research and scientific investigation that ultimately showed Dr. Atkins was right.The benefits of an Atkins lifestyle are now widely confirmed—including findings from hundreds of scientific publications.
The Legacy Continues Today
Helping hundreds of thousands reach their goals
We offer three plans to guide and support you in achieving weight wellness, carrying on the tradition of success we started long ago. And we continue to innovate for you—offering craveable new products, educating you on relevant research, and creating free recipes that make eating well enjoyable.