Recent Press Releases
Celebrity Host Sharon Osbourne Begins Weight Loss Journey With Atkins
NEW YORK – September 11, 2012 – Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk,” will be the new celebrity ambassador for the brand. As she nears her 60thbirthday, the candid talk show host has committed to taking her health more Read More
Atkins demands a retraction of statements published by British Medical Journal in a recent study
Denver, CO – June 27, 2012 – Atkins Nutritionals Inc. has requested that the British Medical Journal (BMJ) retract its false and misleading statement that, according to a recent Swedish study, an “Atkins-style” diet is to blame for increased risk of cardiovascular disease among a specific female population in Sweden. The study itself never mentioned Read More
Atkins Survey Finds Americans Are Confused About Carbohydrates
DENVER, May 8, 2012 /PRNewswire/ — Mindless eating and carb confusion continue to plague American waistlines. Atkins Nutritionals, Inc., a leader in the weight-management category, today announced findings from the Atkins™ Carb Index Survey. The study uncovered that Americans typically do not monitor what is on their plates, with close to six in ten confessing Read More
New Study Shows the Positive Effect of Low-Carb Diets
DENVER- March 14, 2012 – A just-released study from Johns Hopkins University has found that dieters that followed a low-carb diet like the Atkins Diet™, shed more weight than those on a low-fat diet –10 lbs. more in six months – and that the low-carb group lost more abdominal fat overall. A key finding was Read More
New Study Demonstrates That A Low-Carb Diet, Like The Atkins Diet, Reduces The Risk For Heart Disease, Reduces Inflammation
DENVER- November 12, 2012 – A just-released study by researchers at Johns Hopkins Medicine shows that when overweight or obese people lose weight, such as with the Atkins Diet™, they can have a significant reduction in inflammation (a key marker for heart disease) throughout their body, as measured by three common markers. The study also Read More
Atkins Diet Plan Ideal for Those with Fat Preference Gene
DENVER, Feb. 13, 2012 — According to a new study the preference for fatty foods has a genetic basis, and those with certain forms of the CD36 gene may like high-fat foods more than those who have other forms of this gene. The results may help explain why some people struggle when placed on a Read More
Atkins Nutritionals Inc. Retains MWW Group as Agency of Record
NEW YORK – February 2, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Atkins Nutritionals, Inc., (www.atkins.com) as the company’s public relations agency of record. MWW Group will leverage its expertise in the health and wellness category to reintroduce the Read More
Atkins Nutritionals Announces the Re-Launch of Atkins.com and an Enhanced, Free Digital Community Resource Center for Dieters
DENVER, December 29, 2011 – Just in time for New Year’s resolutions, Atkins Nutritionals, Inc. (“Atkins™”) has re-launched Atkins.com and their free online community resource center offering millions of registered community members even more customizable online tools and support at their fingertips. Atkins is the original and leading low-carb weight loss plan that provides scientifically Read More
The New Atkins for a New You cookbook
The 2010 bestseller The New Atkins for a New You introduced a healthier, fresher, and easier way to lose and maintain weight through a low-carb lifestyle—and dieters all over the world ate it up! After more than thirty weeks on the New York Times bestseller list and nearly half a million copies in print, sales Read More
Atkins Nutritionals names first diet Superstar Grand Prize Winner
Atkins Nutritionals Inc. (“Atkins™”) has named Florida resident, Cheryl Lynn Wolf, as Atkins’ first Success Story Superstar Grand Prize Winner. Cheryl’s winning entry detailed how she lost 50 pounds in three months by utilizing Atkins’ array of free online tools and delicious products to embrace her new low-carb lifestyle. “The numbers on the scale don’t Read More
