Win with Atkins!

DENVER, CO. (September 1, 2009) – Calling all cooks! Starting today, September 1, Atkins Nutritionals Inc. (“Atkins™”) will accept original recipe submissions that use the new Atkins Cuisine™ Penne Pasta or All Purpose Baking Mix in a great new way.

The “Win with Atkins Cuisine™” contest runs through Wednesday, September 30, 2009. Atkins community members need to submit original recipes with a digital color photograph of their finished dish to http://community.atkins.com/recipe_contest/?mcid=PRRecipeContest.
Join the free Atkins community to submit recipes or vote for finalists by registering at http://community.atkins.com/security/register.jsp?MCID=PRRecipeContest.
Recipes can be submitted into one of six categories*:

Penne Pasta with Sauce• Vegetarian Penne Pasta Dish• Penne Pasta Casserole Dish• Breakfast/Brunch Dish with the Baking Mix• Lunch/Dinner Dish with the Baking Mix• Dessert/Sweets with the Baking Mix

* Limit 2 entries per person: one penne pasta and one baking mix recipe.

After the Atkins panel has selected 24 semi-finalists, they’re asking the Atkins community to vote online to select from those semi-finalists 12 recipe finalists (two recipes in each of the six categories) using a five-star rating. The 12 highest-rated recipes (most stars) will then move onto the final round where the Atkins Celebrity Judging Panel, including an Atkins Brand Ambassador, will select a Grand Prize Winner in each of the six

categories. Finalists’ recipes will be prepared by a professional caterer/chef and judged on simplicity, originality, appearance, taste and extent to which the recipe reflects the Atkins Nutritional Approach. Grand Prize Winners in each category will receive a prize package of Atkins products and professional cookware with an approximate retail value of $1,500. Winners will be announced online on or approximately November 10, 2009.

All recipes submitted must serve four people and use one of the new Atkins Cuisine products as an essential ingredient. The new All Purpose Baking Mix ($12.99 for 2 lb. pouch) can be used to create delicious baked goods such as pancakes, waffles, muffins and breads, while the Penne Pasta ($3.99 for 12 oz.) has half the carbs of regular pasta. Both of these breakthrough products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets.

For further details about “Win with Atkins Cuisine” Recipe Contest and official contest rules, please go to http://community.atkins.com/recipe_contest/?mcid=PRRecipeContest.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc., is a leading player in the $2.4 billion dollar weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™, and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.