Our Company

Breakthrough Innovation = Superior Taste & Superior Nutrition

New York (August, 2006) — For those who crave a decadent “4 p.m. pick-me-up,” Atkins Advantage’s new line of Caramel bars are hitting shelves and already has proven to be a hit with flavors, such as Caramel Fudge Brownie and Chocolate Peanut Nougator .

These bars represent a breakthrough in the nutrition category:

• As with all Atkins Advantage bars, Advantage Caramel bars are high in protein, fiber, vitamins & minerals, and low in sugar with no transfats.

• They are also the first of their kind contain no added sugars or sugar alcohols.

• True to the rest of the brand, Advantage Caramel Bars are low-glycemic and a great option for consumers looking for nutrition bars to help maintain energy, rather than cause the dreaded "spike and crash" that may result from sugar-packed products.

 Available in the following decadent flavors:

• Chocolate Peanut Nougat
• Double Chocolate Crisp
• Cookie Dough
• Fudge Brownie

About Atkins Advantage Nutrition Bars

Atkins Advantage offers great-tasting bars and shakes that have a nutrition advantage – high protein, fiber, vitamins and minerals, low sugar and no trans fats.  Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being, and are available for purchase in top retailers throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit www.atkins.com.

Contact:      

Lisa Harris

CRT/tanaka

646-218-6022

lharris@crt-tanaka.com