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Residents delighted by “no sacrifice” Atkins Advantage nutrition bars: 

great taste and optimal nutrition

Los Angeles (July 2006) – For the next few months, Los Angeles and San Francisco residents are learning that having great taste also means having excellent nutrition.  And the Atkins Advantage® team quickly is spreading the word to these trendsetting urbanites that flavor and function go hand-in-hand.

During the months of July through November, Los Angeles and San Francisco residents will encounter the Atkins Advantage® team in full force handing out millions of Atkins Advantage nutrition bar samples at commuter stations, coffee shops, concerts, retailers, and health clubs.   In addition, local DJs will weigh in on their favorite flavors of Atkins Advantage nutrition bars, such as Chocolate Chip Granola bars and Apple Crisp breakfast bars.  Newspapers, in-store advertising and health club advertising also will communicate that Atkins Advantage bars are a healthy choice for portable nutrition needs. 

“Los Angeles and San Francisco are two of the nation’s most health-conscious and active cities, so it is no surprise that its residents are constantly searching for portable nutrition with great taste and optimal nutrition,” said Kathy Maurella, Marketing Director, ANI, “People are delighted when they learn that Atkins Advantage bars and shakes provide great taste and a nutrition advantage verses other nutrition bars and shakes – more protein, more fiber and less sugar.”

One of the biggest revelations for Los Angeles and San Francisco residents is that not all nutrition bars are created equal.  While some nutrition bars are portable nutrition power houses, a few popular bars have as much or more sugar than a doughnut.  However, this comes as a surprise to many consumers, even the health-savvy residents of Los Angeles and San Francisco.

“Even in a healthy food category, like nutrition bars, consumers must read labels to make the right choice based on their nutrition philosophies and lifestyle needs,” said Colette Heimowitz, ANI, Vice President, Nutrition Communication & Education.  “People who run marathons have different sugar requirements than those running to a meeting.”

Representative Nutrition Bars:

For urbanites with long commutes or busy schedules, Atkins Advantage is the perfect snack or meal on-the-go because it provides common-sense nutrition.  When there isn’t time to stop for a meal, like breakfast, people don't need to deprive their bodies of the nutrition they need to keep going.  As one Los Angeles resident put it, “I never knew a Chocolate Chip Granola bar could taste so good with all that protein, fiber, and only have 1 gram of sugar." 

Atkins Advantage Bar Compared To Common Breakfast Choices:

About Atkins Advantage Nutrition Bars

Atkins Advantage offers great-tasting bars and shakes that have a nutrition advantage – high protein, fiber, vitamins and minerals, low sugar and no trans fats.  Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being, and are available for purchase in top retailers throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit www.atkins.com.