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Los Angeles, CA, October 17, 2005- While fashion critics clamor over the latest designs coming down the runway, the big buzz this season is the fabulous new look and great taste of Atkins Advantage bars and shakes.  Revamped with a sleek new appearance, the Advantage line of products will be on hand as the official nutrition bars and shakes of Mercedes-Benz Fashion Week at Smashbox Studios. Fashionistas and trendsetters won't have to worry about sacrificing healthy eating habits this season as they sample the great flavors of the new Advantage products available to Mercedes-Benz Fashion Week at Smashbox Studios.

Loaded with protein, fiber, vitamins and minerals, a single Advantage bar or shake supplies about a third of daily nutritional requirements for anyone seeking a great-tasting, convenient snack.

"We are thrilled to have Advantage bars and shakes at Mercedes-Benz Fashion Week at Smashbox Studios as the new look of nutrition.  With non-stop running around and hectic schedules, it's great to know that everyone will still be able to eat right and look their absolute best," says 7th on Sixth Executive Director Fern Mallis.

And as an exclusive to the event, VIPs and those in-the-know will also be able to preview the yet-to-be released Advantage Caramel bars in the main lobby at Smashbox Studios.  Not hitting shelves until later this fall, the early buzz from editors and critics has these new bars as the preferred choice of the in-crowd.

"Advantage bars and shakes represent the next generation of smart food choices.  These portable, convenient products taste great, are made from superior nutritional ingredients and are perfect for an on the go lifestyle.  For example, a typical Advantage bar provides more protein than half a turkey sandwich, more fiber than a slice of whole wheat bread, more calcium than an 8 oz. serving of fruit yogurt and 19 essential vitamins and minerals," explains Colette Heimowitz MSc., Senior Nutritionist for ANI.

ANI is a market-leading functional foods company offering great-tasting products under the Advantage brand that are made from superior nutritional ingredients, without added sugars and trans fats, and fit the needs of all healthy, active lifestyles.  Currently, Advantage products are available to consumers in over 30,000 locations throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit the newly designed Web site at www.atkins.com.

About Atkins Nutritionals, Inc.

About Atkins Nutritionals Inc.:  ANI is a market-leading portable nutrition foods company offering great-tasting bars and shakes under the Atkins Advantage® brand that have a proven nutrition advantage versus the competition -- higher protein, fiber, vitamins and minerals, low sugar and no trans fats.  Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being, and are available for purchase in more than 30,000 locations throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit the newly designed Web site at www.atkins.com.