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ATKINS ADVANTAGE® IS "THE NEW LOOK OF HEALTH AND NUTRITION" FOR OLYMPUS WEEK FALL 2006 COLLECTIONS

Atkins Advantage Nutrition Bars and Shakes are the Must-Have Accessories

NEW YORK, January 31, 2006 -- While fashion mavens ponder over what’s in and out for Fall 2006, a line that is sure to be in vogue this season is Atkins Advantage®.  Revamped with a sleek appearance and improved taste, the Advantage line of products will debut the new look as the official nutrition bars and shakes for the 2006 Olympus Fashion Week, February 3-10, 2006. 

“Our products provide a nutrition advantage versus other bars and drinks, and will give everyone – models, designers, media, and trendsetters -  sustained energy and satisfy their hunger while they are embracing the exciting, but challenging pace of Fashion Week.” says Colette Heimowitz, Vice President of ANI Nutrition Communication & Education. 

The nutrition bars and shakes will be offered to all attendees of throughout the week.  They provide the optimal mix of essential nutrients – high protein, high fiber, vitamins, minerals, low sugar and no trans fats.    In addition, the reformulated line boasts better (superior) taste, texture, appearance and freshness.  This year’s “in” flavors include some trendy new flavors as well as some long-standing essentials:
 

  • NEW Atkins Advantage Caramel Fudge Brownie Bars
  • Atkins Advantage Peanut Butter Granola Bars
  • Atkins Advantage Chocolate Chip Granola Bars
  • Atkins Advantage Chocolate Royale Shakes
  • Atkins Advantage Vanilla Shakes

“Style-makers running from event to event need quick, portable and nutritious food.  We are thrilled that Atkins Advantage provides this nutritional and delicious advanage to sustain their energy levels throughout the week,” says 7th on Sixth Executive Director Fern Mallis.

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About Atkins Advantage Nutrition Bars

Atkins Advantage offers great-tasting bars and shakes that have a nutrition advantage – high protein, fiber, vitamins and minerals, low sugar and no trans fats.  Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being, and are available for purchase in top retailers throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit www.atkins.com.


Deborah Straus
CRT/tanaka
646/218-6013
dstraus@crt-tanaka.com