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Atkins Advantage Introduces Café Caramel Latte Shake

Healthy Alternative to High-Sugar Coffee Shop Drinks

NEW YORK (June 14, 2007) – As temperatures rise this summer, Atkins Advantage announces a cool new flavor in its Café Nutrition Shake line.  The Atkins Advantage Café Caramel Latte shake, the second flavor in the Café Nutrition Shake line, offers a rich coffee and caramel blend with the “pick-me-up” of a regular cup of coffee.  The new flavor hits shelves this summer, joining the Café Mocha shakes.

Atkins Advantage Café Nutrition Shakes are made with real coffee and offer healthy, active men and women a nutrition advantage – high protein, only 160 calories, 1g of sugar, 24 vitamins and minerals and no trans fats for long-lasting hunger satisfaction.  The shakes serve as a healthy snack or meal replacement for people interested in smart nutrition or managing their weight. 

The Atkins Advantage Café Nutrition Shakes provide many of the health benefits associated with coffee products, including increased energy and enhanced performance.

Many people struggle with the urge to indulge in convenient, cold snacks like smoothies or the coffee shop’s frozen coffee offerings, which can be very high in sugar and calories.  However, Atkins Advantage’s low-sugar, high-protein ready-to-drink shakes can provide the convenience and taste people crave. Plus, they’re loaded with vitamins and minerals.

“It is important to look for an optimal nutrition mix to keep your blood-sugar level stable, your energy up and your appetite at bay,” said nutritionist Colette Heimowitz, M.Sc., vice president, nutrition communication and education of the Atkins Advantage nutrition brand.  “Needless to say, the Atkins Advantage nutrition shakes are highly portable:  drink them in the car, at your desk, after a workout or wherever.  And they taste terrific.”

The Atkins Advantage Café Caramel Latte shake hit shelves in June 2007 with an average retail price of $7.49 for a pack of four (NET 44 fl. oz).

About Atkins Advantage
Atkins Advantage offers great-tasting bars and shakes that have a nutrition advantage – high protein, fiber, vitamins and minerals, low sugar and no trans fats.  Atkins Advantage nutrition bars and shakes appeal to the broad audience of healthy, active men and women who choose foods wisely to enhance their health and well-being and are available for purchase in top retailers throughout North America.  To see how Atkins Advantage is staking its claim as the new look of nutrition, visit www.atkins.com.