The New Snack Line Expands Existing Product Portfolio beyond Shakes, Bars and Frozen Meals
DENVER, Colo. –September 10, 2013– Low-carb dieters now have an even sweeter way to melt off the pounds. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Candies, an indulgent line of bite-sized snacks that will be available nationwide beginning October 2013. Offering chocolate-covered peanuts and candy-coated chocolate bites, the new treats were developed to help dieters satisfy their sweet tooth with a low-carb option.
“Curbing one’s cravings for sweets can be a challenge for any dieter or anyone who wants to indulge without guilt,” said Scott Parker, chief marketing officer of Atkins Nutritionals, Inc. “We developed the new line of Atkins Candies in response to consumer demand for a low-carb chocolate snack that can be enjoyed as part of a healthier lifestyle.”
The Atkins™ Candies come in two delicious varieties and can be enjoyed in convenient, portion-sized packaging.
• Chocolate Peanut Candies
o For the peanut lover, who is looking for an added bite of flavor, the toasted peanuts covered in a rich chocolate and candy coating shell are a delicious choice.
• Chocolate Candies
o Decadent bite-sized morsels of smooth chocolaty candies with a candy-coating shell satisfy chocolate lovers’ cravings.
The new line of candies is good for all four phases of the Atkins Diet™. They contain no added sugars or preservatives, are only 110 calories per serving and contain one gram of Net Carbs.
Backed by more than 80 independent published studies demonstrating safety and effectiveness, the Atkins Diet is a powerful four-phase weight loss program based on all food groups. Atkins Frozen Meal entrees are a deliciously different and convenient solution to help keep dieters on track to meet and maintain weight loss goals even when they do not have time to cook. The new Atkins Frozen Meals are closely aligned with the nutrition principles of the Atkins Diet.
Atkins Candies will be available nationwide in October 2013. The candies 5-pack will have a MSRP of $5.99.
About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.
About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.
Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins' four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.