ATKINS INTRODUCES DELICIOUSLY DIFFERENT LOW-CARB MEALS TO THE FREEZER AISLE
Available in Supermarkets Nationwide in January 2013
DENVER, CO. –December 6, 2012– Low-carb enthusiasts can toss their long shopping lists and put away their pots and pans. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Frozen Meals, the first and only line of indulgent low-carb entrées that will be available nationwide beginning January 2013. The nine new, convenient entrées were developed with a focus on exceptional taste and the use of satisfying Atkins-friendly, premium, whole food ingredients like freshly-picked vegetables, real, rich creams and sauces and premium custom meats without any fillers or preservatives.
“For our seven million loyal followers, who enjoy rich, flavorful foods made from scratch, the frozen aisle can feel like a frosty wasteland of unsatisfying, low-fat, low-calorie and high-carb options,” said Scott Parker, chief marketing officer of Atkins Nutritionals, Inc. “The Atkins Frozen Meals line offers Atkins followers, who are accustomed to homemade food and fresh ingredients, a convenient and satisfying solution to help facilitate weight loss.”
The menu features favorite dishes with a culinary low-carb twist like a pot pie sans the crust, turkey and green beans without the stuffing or mashed potatoes, and egg scrambles minus the hash browns.
The nine-item menu includes a variety of options to please every taste bud from traditional comfort classics like Meatloaf with Portobello Mushroom Gravy to more premium Italian entrees such as the Chicken & Broccoli Alfredo with a real cream and Parmesan cheese sauce.
• Farmhouse-Style Sausage Scramble
• Tex-Mex Scramble
• Chicken & Broccoli Alfredo
• Roast Turkey Tenders with Herb Pan Gravy
• Beef Merlot • Crustless Chicken Pot Pie
• Meatloaf with Portobello Mushroom Gravy
• Italian Sausage Primavera
• Chile con Carne
All of the savory, premium items are good for all four phases of the Atkins Diet™. The line contains no added sugars or preservatives, are a satiating 310-370 calories, and contain seven grams of Net Carbs or less.
“I’ve lost 23 pounds in six weeks on Atkins. I feel great and have very few cravings, but the first time I tasted the Roast Turkey Tenders with Herb Pan Gravy, I thought I was cheating!” said Sharon Osbourne, co-host of CBS’s daytime talk show “The Talk” and new Atkins celebrity ambassador. “The generous portions and larger cuts of green beans taste freshly picked and the turkey tastes exactly like turkey should. This tastes like a homemade meal!”
Backed by over 80 independent published studies demonstrating safety and effectiveness, the Atkins Diet is a powerful four-phase weight loss program based on all food groups. Atkins Frozen Meal entrees are a deliciously different and convenient solution to help keep dieters on track to meet and maintain weight loss goals even when they do not have time to cook. The new Atkins Frozen Meals are closely aligned with the nutrition principles of the Atkins Diet.
Atkins Frozen Meals will be available nationwide in January 2013. The meals will have a MSRP of $4.49 (lunch/dinner varieties) and $3.99 (breakfast).
About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.
About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.
Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins' four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.