ATKINS NUTRITIONALS CELEBRATES LOW-CARB SUCCESS WITH BESTSELLING BOOK

The New Atkins for a New You Has Spent 10 Weeks—and Counting—on National Bestseller Lists

DENVER, CO. (May 13, 2010) – Since its release on March 1, 2010, Atkins Nutritionals, Inc.’s (“Atkins™”) newest book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great (Fireside) by Dr. Eric C. Westman, Dr. Stephen D. Phinney and Dr. Jeff S. Volek, has held a place on leading book bestseller lists for 10 consecutive weeks.

The New Atkins for a New You debuted on The New York Times Bestseller List (Paperback Advice category) on March 21, 2010, and has spent 81 days to-date on Amazon’s Top 100 list in the Health, Mind & Body category.

To encourage new readers, Atkins is offering a $3.00 mail-in rebate on the book, downloadable at Atkins.com\book.

“Atkins is eager to show how our low-carb, low-sugar lifestyle has grown from the seminal 1972 work, Dr. Atkins’ Diet Revolution,” said Atkins CEO, Monty Sharma. “We are proud of the science and research confirming Atkins as a healthy, sustainable lifestyle and are thrilled with the response we’ve received from our readers.”

The New Atkins for a New You details how science has transformed the Atkins Diet™ from what was once considered a fad into an established, medically validated, safe and effective treatment. Instead of a “bacon, egg, and cheese” diet, the new Atkins Diet promotes a wide variety of whole foods. These include multiple protein sources, as well as vegetables, low glycemic fruits and—as one approaches one’s goal weight—whole grains. This mix of foods keep you satiated longer, but eliminates the simple sugars and quickly digested carbohydrates that spike blood sugar.

Why take a look at The New Atkins for a New You?:

  • It’s written by experts. No one knows more about low-carb nutrition than the book authors who have published more than 250 scientific papers in leading health journals.
  • It destroys the myth that you don’t eat vegetables on Atkins. In fact, you can have at least five daily servings of high-fiber vegetables from the beginning of the diet. Vegetarians and vegans can fully embrace Atkins.
  • It adapts Atkins to different ethnic cuisines. The new Atkins retains the flavors of ethnic cuisines, such as Latin American, Italian and Chinese, within your diet, while eliminating the starchy, sugary foods that can cause obesity and type 2 diabetes.
  • It doesn’t deny you your favorite foods. Chocolate? Grains? The new Atkins understands cravings and provides realistic strategies to lessen them. In fact, in the later stages of Atkins, you can add chocolate, low-carb pasta and whole grains into the diet.

“This book is more than the typical diet how-to book, as we summarize hundreds of research studies published in top medical journals,” said author Dr. Eric C. Westman. “We've added a whole new element of flexibility and rewritten the Atkins Diet program to include the most recent scientific research and updates.”

Consumer reviews of the book are positive. For example, “T.E” on the Atkins Facebook fan page stated, “Atkins has literally changed my life. I lost 74 lbs doing Atkins, and over 43 inches off my body. When I got the new book I was a little skeptical, I couldn't imagine they could make it better. They did. The new book is easier to follow, and the success stories are very motivational. I am very impressed.”

Along with cheers from consumers, the media has noted the validity of the Atkins Diet program. Jennifer LaRue Huget of The Washington Post wrote on March 4, that Atkins “un-demonized some dietary demons” and the “more flexible and friendly presentation will undoubtedly make it attractive to former Atkins-ites and new adherents.” In a March 23, New York Daily News’ article, Jacob E. Osterhout explained that “the new Atkins Diet puts to rest this anti-veggie bias once and for all, by supporting vegetable consumption from day one.”

The New Atkins for a New You is available for $16.00 (SRP) wherever books are sold. Check out Atkins.com for more information.

About Atkins Nutritionals, Inc.

Atkins Nutritionals, Inc., is a leading player in the $2.4 billion dollar weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of nutrition bars, foods and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.
Disclaimer: Nothing contained on this Site is intended to provide health care advice. Should you have any health care-related questions, please call or see your physician or other health care provider. Consult your physician or health care provider before beginning the Atkins Diet as you would any other weight loss or weight maintenance program. The weight loss phases of the Atkins Diet should not be used by persons on dialysis or by pregnant or nursing women.