BREAD, PANCAKES AND PASTA ON ATKINS? YES, THAT’S RIGHT!
2009
DENVER,
CO. (July 14, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its
market-leading, weight-management shakes and snack bars, has introduced two
breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that
has half the carbs of regular pasta. Both products are perfect for consumers
following the Atkins Nutritional Approach or those looking to reduce the
refined carbohydrates and sugars in their diets. Starting August 1, products will be available exclusively
online at Atkins.com for a suggested retail price of $12.99 for a 2 pound pouch
of baking mix and $3.99 for 12 oz. of penne pasta. Consumers can pre-order the All Purpose Baking Mix and Penne
Pasta now at Atkins.com.
The new
Atkins All Purpose Baking Mix can be used to create a host of delicious baked
goods such as pancakes, waffles, muffins and breads. Believe it or not, you can now enjoy bread on Atkins, thanks
to a unique low carb formulation! The Atkins All Purpose Baking Mix is
nutritionally sound, providing high levels of protein and fiber in each serving
with only 1 gram of sugar. Each
serving contains 20 grams of protein, 6 grams of fiber, 150 calories and only 5
net carbs.
Atkins Penne
Pasta adheres to the same high quality standard and nutritional profile of the
Atkins bake mix and line of bestselling shakes and snack bars. Atkins Penne Pasta, made with enriched
semolina wheat, packs a powerful protein punch, offering 11 grams of protein
and 18 grams of fiber per serving.
At only 140 calories per serving, Atkins Penne Pasta has only 1 gram of
sugar and 19 grams of net carbs - half the carbs of regular pasta! Atkins Penne Pasta can be enjoyed
during Phase 4 of the Atkins Nutritional Approach while the All Purpose Baking
Mix can be employed during Phases 2, 3 and 4.
“With the
Atkins All Purpose Baking Mix and Penne Pasta, we’re providing consumers with a
wider range of healthy and delicious foods to enjoy as they embrace a low-carb
lifestyle,” said Jennifer McGhee, VP of Marketing for Atkins Nutritionals, Inc.
“For years, people mistakenly thought that on Atkins, they’d never be able to
eat bread or pasta again. Now with
our new products, it’s possible to enjoy lower carb versions of these foods
without relinquishing taste.”
“From a
health standpoint, Atkins All Purpose Baking Mix and lower-carb Penne Pasta is
great for people who need to better control their blood sugar, such as those
following low-glycemic diets,” added Colette Heimowitz, Vice President,
Nutrition and Education at Atkins Nutritionals, Inc.
Atkins All
Purpose Baking Mix and Penne Pasta are available for purchase exclusively at
Atkins.com. At the site, discover an extensive collection of bake mix and pasta
recipes to prepare at home.
About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc., is a leading player in the $2.4 billion dollar
weight control nutrition category, and offers a powerful lifetime approach to
weight loss and weight management.
The Atkins Nutritional Approach focuses on a healthy diet with reduced levels
of refined carbohydrates and refined sugars and encourages the consumption of
lean protein, fiber, fruits, vegetables and good fats. Backed by research and
consumer success stories, this approach allows the body to burn more fat and
work more efficiently while helping individuals feel less hungry, more
satisfied and more energetic.
Atkins Nutritionals, Inc.
manufactures and sells a variety of nutrition bars and shakes designed around
the nutrition principles of the Atkins Diet™. Atkins’ three product lines:
Advantage®, Day Break™ and Endulge™, appeal to a broad
audience of both men and women who want to achieve their weight management
goals and enjoy a healthier lifestyle. Atkins products are available in more
than 30,000 locations throughout the U.S. and internationally. For more
information, visit atkins.com.
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